PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 1, 2021
American-Made Hunt Brand, FORLOH, Teams Up With American Olympian, Scotty Lago
WHITEFISH, Mont. (September 1, 2021) — What does American snowboarder and Olympic medalist Scott Lago have in common with an American-made technical hunt apparel brand? A shared passion for the hunt and an appreciation for nailing the smallest details. FORLOH, the first and only brand to manufacture high-end technical hunting...
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September 1, 2021
New Roark Run Amok Collection: Season 3 Drop
LAGUNA BEACH, CA. -- The third installment of Roark Run Amok officially drops September 1, inspired by the Continental Divide trail, with a fresh take on fleece, a new 7” Alta short, and updates to the trail running and training technical tees, shorts, windbreaker and hats born from adventure, somewhere...
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September 1, 2021
MicroSend Launches a Miniature Climbing Kit to Support Conservation and Access
BOULDER, Colo. (Sept. 1, 2021) – Clearman Labs, the creators of Matador Travel Equipment and Tiny Tents, is proud to today announce its newest brand, MicroSend - a miniature, magnetic, route-setting kit that makes it easy for rock climbers to bring the crag to their home. Through the project, MicroSend...
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September 1, 2021
Matador Upgrades Packable Adventure with Latest Additions to Advanced Series
BOULDER, Colo. (Sept. 1, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced five new products to its Advanced Series, a collection of the brand’s most ultralight, compact, weatherproof travel bags. The launch includes significant updates to several of Matador’s award-winning products, as well as...
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August 31, 2021
SylvanSport Leads the Charge Towards Sustainability with All-Electric RV Line
Brevard, NC – August 31, 2021 – SylvanSport, the Brevard, NC-based maker of innovative camping trailers and gear, announces the development of a 100% electric motorhome line. To accomplish its vision, SylvanSport has partnered with Zeus Electric Chassis, Inc., a fully configurable class 3-8 electric work truck manufacturer. The companies...
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August 31, 2021
Send It Foundation Partners with Backcountry for Second Annual SENDtember Campaign
Truckee, CA – August 31, 2021 – The Send It Foundation, a non-profit organization built upon the expression, “send it”, provides free outdoor adventures for young adult cancer fighters and survivors and aims to inspire positivity, enthusiasm, pushing boundaries, and living life to the fullest each day. According to the...
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August 31, 2021
OvareVentures Expands Retail Presence with Purchase of Kenver, Ltd.
(August 31, Los Angeles, CA) — OvareVentures is expanding its retail presence and adding to its outdoor portfolio with the purchase of Massachusetts-based Kenver, Ltd., a sportswear boutique and outdoor retail hub with a storied history. Founded in 1959 by the late sportsman and skier Ken Vermeulen, Kenver specializes in...
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August 31, 2021
Filson x Helinox Collection Captures the Colors and Feel of Autumn
BERKELEY, Calif. - August 31, 2021 - To mark the changing of the seasons, Filson and Helinox, two brands known for offering premium equipment for outdoor enthusiasts, today introduce a limited-edition collection that celebrates the cooling temperatures, colors and enjoyment of fall. The new collection melds the craftsmanship of Helinox...
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August 31, 2021
La Sportiva Reinvigorates Several Iconic Climbing and Approach Shoe Models for Spring 2022
August 31, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces that for Spring 2022, several iconic climbing shoe models are fully redesigned and updated for modern climbing. The Mantra, Katana Lace, Finale, Tarantula, and Tarantulace are all brand...
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August 31, 2021
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) - With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces...