August 31, 2021

Ultimate Direction Partners with Darby Communications

August 31, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, proudly announces its partnership with Darby Communications, an Asheville-based PR and Digital Marketing agency specializing in the outdoor, wellness, and mountain lifestyle markets. Adding another brand under the Exxel Outdoors umbrella to its client roster,...

August 31, 2021

Momentum Introduces PakYak E+, Its First Electric Cargo Bike

NEWBURY PARK, Calif. (Aug. 31, 2021) – Momentum, the lifestyle-inspired bicycle brand focused on urban transportation solutions, today introduced its first electric cargo bike, the PakYak E+. Designed to meet consumers’ growing demands for sustainable, healthy ways to get around, the PakYak E+ joins Momentum’s full range of innovative electric,...

August 30, 2021

Kara Anastasiadis Named President of OvareGroup Outdoor

Los Angeles, CA – The OvareGroup, a Los Angeles-based media and marketing communications company, today appointed retail veteran Kara Anastasiadis president of the newly formed OvareGroup Outdoor division. Based in Calgary, Anastasiadis spent 17 years with FGL Sports Ltd., a division of Canadian Tire Corporation, in a series of executive...

August 29, 2021

Luca Shaw Fastest American at Downhill World Championships

VAL DI SOLE - TRENTINO, Italy – It was all about the downhill team today on the last day of the 2021 UCI Mountain Bike World Championships. The rain was on and off all week as the riders tried to dial in their lines in practice. It rained the night...

August 28, 2021

Team USA scores several Top-20 XCO performances on Day 4 of Mountain Bike World Championships

VAL DI SOLE - TRENTINO, Italy – Today was all about the cross-country racers as they took to the technical and dusty course in Italy. The day started off with the Under-23 racers and ended with crowning new Elite World Champions. U23 Women Cross-Country Gwendalyn Gibson (Ramona, Calif.; Norco Bicycles) had...

August 27, 2021

Schwinn and Mongoose Roll with Backbone Media

MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work to amplify each brand’s storytelling and drive awareness for Schwinn and Mongoose’s extensive line of...

August 27, 2021

Blevins Rides to Third Medal in Three Days in E-MTB at the Mountain Bike World Championships

VAL DI SOLE - TRENTINO, Italy – On day three of the 2021 UCI Mountain Bike World Championships, the downhillers got timed runs in for Qualifying with the E-MTB race taking place in the afternoon. E-MTB Christopher Blevins (Durango, Colo.; Trinity Racing) goes three-for-three. After his World Championship win in the...

August 27, 2021

Kitsbow Awarded Platinum Level Bicycle Friendly Business by the League of American Bicyclists

Old Fort, N.C. (August 27, 2021) – Kitsbow, maker of premium cycling clothing and accessories, is honored to be the recipient of a Platinum Level Bicycle Friendly Business (BFB) award for 2021 from the League of American Bicyclists. The Platinum Level is the highest recognition in the League’s Bicycle Friendly...

August 27, 2021

BioLite Welcomes Katie Mack to Lead Outdoor Markets Division

Brooklyn, NY (August 27, 2021) — BioLite, an innovator in off-grid renewable energy solutions, is proud to welcome Katie Mack to the expanding Outdoor Markets division. Mack joins BioLite as a deeply experienced veteran in both sales and marketing. Having worked for global brands like Red Wing, Aveda, Merrell, and...

August 27, 2021

Teton Gravity Research (TGR) Unveils Trailer For New Film Stoke the Fire

Jackson, Wyo. (August 2021) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for the highly anticipated film Stoke the Fire. Directed by Steve Jones, Todd Jones and Jon Klaczkiewicz, Stoke the Fire features some of the world’s most celebrated freeskiers...