PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 3, 2021
From the future of retail to the future of the planet and an outdoors for all, the Outdoor Industry Association (OIA) Outdoor University Program will deliver robust education at Outdoor Retailer Summer
BOULDER, Colo. (August 3, 2021) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, will again deliver a full lineup of live keynote and education sessions at Outdoor Retailer Summer in Denver, August 10–12, 2021. Education will kick off with a keynote from bestselling author and founder of the...
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August 2, 2021
Wanderers Welcome: Sierra Designs Hosts An Evening of Gear and Beer at Epic Brewing Company
August 2, 2021 – Broomfield, CO – Sierra Designs, the Colorado-based brand known for its innovative products that make the outdoors more accessible for anyone, is excited to invite you to their public event at Epic Brewing Company on August 11, 2021, from 7PM-9:30PM. The interactive event coincides with Outdoor...
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August 2, 2021
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...
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August 2, 2021
Hundreds Hit the Rockies at 2021 Stages Cycling Leadville Stage Race
Leadville, Colo, Aug. 2—From July 30 to Aug. 1, nearly three hundred devoted cyclists descended upon Leadville, Colo. for the sold-out Stages Cycling Leadville Stage Race. They came from 37 states, Canada, and Puerto Rico to tackle the famed Leadville Trail 100 MTB route over the course of three days....
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August 2, 2021
Klean Kanteen Raises the Bar for Sustainability, Announces Use of Certified Recycled Stainless Steel
CHICO, Calif. (Aug. 2, 2021) – Klean Kanteen, a family and employee-owned leader in sustainable drinkware and food solutions, is pleased to announce it will make its products with certified 90% post-consumer recycled 18/8 stainless steel starting in 2022. Founded in 2004 to reduce consumer dependence on single use plastic...
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August 2, 2021
Optimising you for Life: PhD Nutrition launch new Life range
The new range marks a significant expansion of PhD’s offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being. The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a...
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August 2, 2021
The All-New Suunto Core Alpha Stealth Is Designed For Every Type of Mission
HELSINKI (August 2, 2021) – Suunto, the global leader in sports watches, dive computers and precision instruments, brings over 85 years of high-quality heritage craftsmanship, relentless accuracy and pioneering innovation to its all-new Suunto Core Alpha Stealth. Designed, built and tested to military standards, Suunto packs key mission-ready features into...
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August 1, 2021
Hannah Roberts wins silver in BMX Freestyle’s Olympic Debut and first medal for Team USA in Cycling
TOKYO – On another hot day at the Ariake Urban Sports Park, BMX Freestyle made history. Based on the seeding results from Saturday, Perris Benegas (Reno, Nev.) and Hannah Roberts (Buchanan, Mich.) were the last two women to drop into the event, as they were the top two seeds. At...
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August 1, 2021
Big Agnes Introduces First-Ever Backpack Collection in Spring 2022
STEAMBOAT SPRINGS, Colo. (Aug. 2, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is pleased to introduce a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection of six backpacks ranges from 20-liters to 63-liters in capacity, made with GRS certified recycled...
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August 1, 2021
Orucase Introduces All-New HC Bag Collection
San Diego, CA—Orucase announces the release of their new HC accessory bag lineup. More than a year in the making, the new collection marks the first major accessory product line overhaul since the successful introduction of the Multi-Terrain Accessories in 2019. “With plane travel at all-time lows last year, we...