PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 24, 2021
Vail Resorts Contributes $1.5 Million to National Forest Foundation in Colorado’s Eagle and Summit Counties
Missoula, MT (Aug 24, 2021) – Vail Resorts has contributed $1.5 million over the past year to the National Forest Foundation (NFF), the congressionally chartered nonprofit partner of the U.S. Forest Service. Vail Resorts, the NFF, and the White River National Forest (WRNF) are working with advisory groups in Colorado's...
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August 24, 2021
Zeal Optics Launches Eco-Friendly Metal Sunglass Collection
Boulder, Colo. – Zeal Optics introduces its new Metals Collection, the brand’s eco-friendly take metal sunglasses. From frame to lens to nose pads, the Metals Collection of sunglasses uses planet-friendly materials including recyclable stainless steel, as well as Hexetate, an eco-friendly, recyclable material that is BPA free and lighter than...
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August 24, 2021
Trail Runner Nation Hosts Exclusive Interview with Kilian Jornet
24 August 2021 - This past Friday, Trail Runner Nation podcast released a special-edition program with trail running legend Kilian Jornet. Episodes of Trail Runner Nation are downloaded more than 30,000 times each week. The program is ranked either first or second each week in the “All Time” category in North...
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August 24, 2021
US Trail Running Conference position statement on Arkansas Anti-LGTBTQ Legislation
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference is incredibly disappointed in the passing of recent legislation that discriminates against Arkansas’s LGBTQ community. Senate Bill 354 was signed into law on March 25, 2021. The bill is an anti-transgender bill that bans transgender women...
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August 24, 2021
Big Agnes Earns Responsible Down Standard Certification
STEAMBOAT SPRINGS, Colo. (Aug. 24, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is proud to announce that it has officially received its Responsible Down Standard (RDS) brand certification. While the brand has purchased RDS down for all of its down sleeping bags and apparel for more than...
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August 24, 2021
Superfeet Introduces ADAPT™ Run Insole Family
FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...
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August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
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August 20, 2021
Green Theme Technologies Promotes David Andreas to CEO
Albuquerque, New Mexico: Green Theme Technologies Inc., an innovator of textile finishing, announced the appointment of David Andreas to CEO from his former role as President and COO, succeeding Gary Selwyn, Ph.D., effective August 11. Andreas takes leadership of GTT at an opportune time in the company’s growth trajectory as...
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August 19, 2021
Café, Anywhere: Helinox Teams Up with Café Kitsuné for Preview of 2022 Café Chair and Café Table
BERKELEY, Calif. - August 19, 2021 - Helinox, the original maker of lightweight, portable furniture and accessories, and Café Kitsuné, the specialty coffee retailer from multi-faceted Paris-meets-Tokyo brand Kitsuné, which extended its activities to roasteries, bars and restaurants, have joined for a sneak preview of Helinox’s new Café Chair and...
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August 19, 2021
HitchFire Releases Driver-Side Swing Arm for Forge 15
Santa Cruz, CA (August 19, 2021) – Grilling in the great outdoors just got a lot easier for some 4x4 owners. Today, HitchFire announces the release of a new driver-side swing arm that will make it easier for Jeep Wrangler and Ford Bronco owners to equip a Forge 15 Grill...