September 21, 2021

Lucyd SMART Eyewear Launches Lyte Sport

Miami, FL: Lucyd, the brand of Bluetooth-enabled sunglasses announces today the launch of its lineup of SMART eyewear designed for the sports market. In addition to its current assortment of lifestyle-focused designs, Lucyd is rolling out the “Lyte Sport” capsule collection of its popular Lyte frames, which offer a sleek...

September 21, 2021

Sierra Designs Relaunches the Mobile Mummy Sleeping Bag

September 21, 2021– Broomfield, CO – Everyone loves a comeback story, and the Mobile Mummy from Sierra Designs is just that. Relaunching next month, the new Mobile Mummy will feature the same innovative and wearable design with updated recycled materials. While most sleeping bags are just for sleeping, this one...

September 20, 2021

Outdoor Research Launches Insulated RadiantX Gloves Powered by HeiQ XReflex Technology

Seattle, Wash., and Zürich, Switzerland, Sept. 20, 2021 – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, this fall launches its RadiantX Gloves and Mitts, a new line of insulated handwear, making it the first brand to use revolutionary HeiQ XReflex Radiant Barrier Technology. HeiQ XReflex Radiant...

September 20, 2021

mountainFLOW Becomes First Outdoor Company to Mandate Time Away From Work

(BOULDER, CO - September 2021) - mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, today became the first company in the outdoor industry to mandate extended time away from work, dubbed “Adventure Time.” Launched in...

September 17, 2021

Rerouted Officially Releases Mobile App to Public

Earth, Sept, 17 — As of Monday the 13th, the Rerouted Mobile App has been released to the public. The Rerouted Mobile App helps people buy, sell & donate outdoor gear online. Users are provided customized suggestions of the best second-hand gear with Rerouted App’s ‘Curated Gear Closet’ feature. The...

September 17, 2021

Margaritaville Hits The Road With Camp Margaritaville, Collection of RV Resorts

ORLANDO, Fla., Sept. 17, 2021 /PRNewswire/ -- Margaritaville has found that paradise is where you park it. Following the success of Camp Margaritaville Pigeon Forge, TN and Lake Lanier, GA, the global lifestyle brand is announcing additional Camp Margaritaville RV Resort openings, bringing the brand's iconic experiences, fun, and escapism to even more travelers. These highly-anticipated, upscale...

September 17, 2021

Leadership Change at Mammut Sports Group AG

Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...

September 17, 2021

Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America

OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave his position as Salomon VP winter sports equipment and Atomic general manager on December 31,...

September 16, 2021

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...

September 16, 2021

Outdoor Prolink Expands Pro Purchase Program Into Canada

BOULDER, Colo. (September 16, 2021) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of...