July 25, 2021

iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World

(LOGAN, Utah) iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all...

July 23, 2021

Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases

BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act (S. 2420), led by Senators Brian Schatz (D-HI)...

July 23, 2021

Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series

Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 22, 2021

Colorado Yurt Breaks Ground at Colorado Outdoors

MONTROSE, COLORADO (July 23, 2021) – Construction of over 30,000 square feet of new office and manufacturing space at Colorado Outdoors officially began yesterday for the Colorado Yurt Company (Colorado Yurt). Colorado Yurt is a Montrose-based business specializing in the manufacturing of yurts, tipis and rugged canvas wall tents. In...

July 22, 2021

DPS Releases Small-Batch Ski Collections, New Bindings, Glove Line for Dreamtime 2021

SALT LAKE CITY (July 22, 2021) ­­— DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the start of its annual Dreamtime event on July 26. Running through August 11, Dreamtime will see DPS release limited models, including Special Edition Pagoda Tour skis, two limited...

July 22, 2021

Velocio Partners with Apidura for UK Repairs

Bikepacking brand’s London repairs team to help reduce shipping without compromising quality Apidura will serve as Velocio’s UK repairs hub, alongside What Happened in Slovenia, who will serve as Velocio’s EU repairs hub and Vélocolour in Canada. The partnership will deliver high quality repairs to Velocio customers while reducing the...

July 22, 2021

Portland Design Works is Officially Certified Climate Neutral

PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a change toward more sustainability within the bicycle industry. We are small but mighty, and proud...

July 22, 2021

Juniper Ridge Announces Pop-Up and Giveaway with Fjallraven SF

San Francisco, CA – July 22, 2021- Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will take up residency at Fjallraven’s Jackson Street shop in San Francisco, CA on Saturday, July...

July 22, 2021

Helinox Drops Second BTS Collab

BERKELEY, Calif. - July 22, 2021 - Helinox (https://helinox.com), the original designer of portable, lightweight furniture and accessories, today announces the second limited-edition collaboration with the Grammy-nominated group BTS. The latest BTS x Helinox collection includes a whole new set of Helinox products designed from the Helinox Creative Center and flagship...

July 22, 2021

USWE Unleashes the MTB Trail-Ready SHRED™ and FLOW™

Malmö, Sweden- July 22nd - USWE (https://www.uswe-sports.com), innovator of the No Dancing Monkey™ and Snug-Me™ harness system and industry leader of action sports packs, today releases two new daypacks ready to attack MTB trails. USWE has devoted countless hours and miles on the trail to hone in on the perfection of...