September 9, 2021

BOTE Announces Partnership with ECHOS Communications

DESTIN, Fla. - September 10, 2021 - BOTE (https://www.boteboard.com ), the longstanding leaders of innovation and style in the paddle board, kayak, and water lifestyle space, today announces a new partnership with ECHOS Communications, an integrated communications and marketing agency that will support the continued growth of BOTE in the...

September 9, 2021

Küat Kicks Off Exclusive Partnership with Miyaki Co

(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...

September 9, 2021

Columbia Sportswear Company Appoints Troy Sicotte President of the Mountain Hardwear Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Troy Sicotte as President of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing

Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...

September 9, 2021

Kitsbow Welcomes New Bike Shop to the Old Fort Ride House

OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...

September 9, 2021

Backcountry Appoints Girish Satya Global Chief Financial Officer

PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...

September 9, 2021

B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall

 PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels, slippers, and slides. As two Certified B Corporations, Rumpl and OluKai believe in sustainable, purpose-built products...

September 9, 2021

Lolë Teams Up with Backbone Media to Lead US Market Push

MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...

September 9, 2021

Backcountry Access joins Outdoor Industry Association Climate Action Corps

Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...