August 9, 2021

Wild Rye Celebrates 5th Anniversary, Grows Team and Reflects on Brand Evolution

SUN VALLEY, Idaho (August 9, 2021) - Wild Rye launched five years ago to provide women outdoor and mountain bike clothing that was both technical and contemporary. Today Wild Rye is the brand of choice for women-identifying outdoor lovers—from beginners to pros to après enthusiasts—regardless of age, background, size or...

August 9, 2021

GCI Outdoor Showcases New Rocker Technology and More at Outdoor Retailer Summer Market

HIGGANUM, Conn. (August 9, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce its latest rocking technology for the spring 2022 season. The new ComPack Rocker will feature GCI Outdoor’s all-new Torsion Rocking Technology™ which utilizes a cylindrical design for lightweight rocking....

August 9, 2021

UCO Stays Lit with New Lighter/Flashlight Hybrid and Group-Sized Portable Grill & Firepit

Seattle, WA - August 9, 2021 -  UCO has been making quality camp lighting products for 50 years. Ever since the introduction of their legendary Original Candle Lantern, which is still in-line today, they have continued to offer quality products in the categories of fire starting, LED lanterns, headlamps, portable...

August 9, 2021

Morakniv Introduces Survival Kit Accessory for Garberg and Kansbol Knives

Seattle, WA - August 9, 2021 -  Morakniv®, creator of quality Swedish knives since 1891, is proud to debut their latest accessory, made for two of their most popular knives. The all-new Survival Kit, featuring a fire striking rod and a diamond sharpener strip, is designed to pair with the...

August 6, 2021

USA Cycling Names 2021 UCI Mountain Bike World Championships Teams

COLORADO SPRINGS, Colo. – USA Cycling announced today the final roster of athletes representing the United States in both cross country and downhill at the 2021 UCI Mountain Bike World Championships taking place August 25 - 29, 2021 in Val di Sole, Italy. An all-star squad for the cross-country event...

August 6, 2021

The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside

Atlanta and San Francisco - August 6, 2021 - Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further...

August 6, 2021

Iconic La Ruta Mountain Bike Race Expands Beyond Costa Rica to Europe

TENERIFE, SPAIN (August 6, 2021) – Heading into its 28th season, organizers of the historic La Ruta® mountain bike stage race have announced the event’s expansion into Europe, marking the first new region in its targeted global growth. La Ruta is the first known multi-day mountain bike adventure race, which...

August 5, 2021

Outdoor Research Awarded U.S. Army Cold Weather Glove System (CWGS) Contract

SEATTLE, Wash. (Aug. 5, 2021) – Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical gear industry, announced that the company, in partnership with Prime Vendor ADS Inc., has been awarded a multi-year $49 million contract from the U.S. Army for the next generation Cold Weather Glove...

August 5, 2021

The Conservation Alliance Welcomes New Staff and Board Members

BEND, Ore. (August 5, 2021) – The Conservation Alliance has added three new staff members to its team and four members to its Board of Directors. The new additions are a signal of where the organization is headed with its advocacy program, communications capabilities, expansion into new industries, and broadening...

August 5, 2021

Industry Veteran Launches Innovative Experiential Marketing Agency and Co-Work Space Mash Up

San Francisco, CA – August 05, 2021 - Founded by Chris Shierholtz, an Outdoor and Cycling industry veteran, with over 20 years of experience, California RADNESS is a San Francisco experiential marketing agency that will also serve as a coworking space. The agency offers services such as event production, content...