PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 5, 2021
Kitsbow Debuts Second Film in 36 Hours Series for 2021
OLD FORT, North Carolina (August 5, 2021) — Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker and Melena, who set out on bikes to retrace...
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August 5, 2021
Mizu launches an innovative new series of reusable cups & mugs featuring a Ceramic Lining
Carlsbad, California, August 5th, 2021. Mizu — producer of reusable stainless steel products for an adventure-rich lifestyle — announced today the launch of The Re-Up Collection - a series of new cups and mugs in a wide selection of colors with innovative features such as an easy-to-clean Ceramic Lining and a...
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August 5, 2021
ROLL Recovery Introduces New R8 Plus Massage Tool
BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the new specialty recovery...
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August 5, 2021
Rab to launch GORE-TEX Shell Wash Service
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has announced the launch of a specialist GORE-TEX Shell Wash service. Provided through the Rab Service Centre, this forward-thinking new service is now available for their end consumers and retailers. By offering expert washing, drying, and reproofing for any Rab...
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August 5, 2021
Connor Fields To Be Released From Hospital on Thursday
TOKYO – Dr. Jonathan Finnoff, Chief Medical Officer for the United States Olympic & Paralympic Committee today shared news that Team USA athlete Connor Fields will be released from St. Luke’s International Hospital in Tokyo on Thursday, August 5th. Fields sustained a head injury during the semifinals of the BMX...
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August 5, 2021
Buddy and The Forge Announce Partnership
RICHMOND, Va. Aug. 5, 2021 — Today, it was announced that top-rated Buddy (https://buddyinsurance.com/) and The Forge: Lemont Quarries (https://www.forgeparks.com/), a 300-acre adventure park outside Chicago, have partnered together, with Buddy powering electronic, on-demand accident coverage for the attraction’s mountain bike park, as well as making available cancellation protection for...
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August 5, 2021
Salewa’s Route in Summer 2022
Alpine climbing is the ultimate mountain sport and its core principles have remained unchanged since its beginnings. Self-reliance using trad protection on multi-pitch routes, understanding objective dangers and correctly assessing your own abilities form the basis for successful climbing tours in alpine terrain. When it comes to climbing equipment, the...
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August 4, 2021
OrthoLite® CEO Glenn Barrett Named 2021 Recipient of Two Ten Footwear Foundation A.A. Bloom Memorial Award
AMHERST, Mass. (August 4, 2021) – Two Ten Footwear Foundation announces OrthoLite® founder and CEO Glenn Barrett will be the 2021 recipient of its prestigious A.A. Bloom Memorial Award for his tireless commitment and longstanding dedication to the footwear industry. The award was announced during the national organization’s Annual Gala...
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August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
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August 4, 2021
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...