PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 14, 2021
Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month
Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...
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July 14, 2021
Eddie Bauer Introduces Rental Program
Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to those looking to find themselves outside. Eddie Bauer’s rental gear and apparel will be available...
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July 14, 2021
ORTOVOX Reveals Forward-Thinking, Climate Neutral Spring 2022 Collection for Climbers
LONGMONT, Colo. (July 14, 2021) –ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, expands its mountainwear and backpack collections by offering a 100% climate neutral assortment comprised of sustainable resources, like hemp, organic cotton, Tencel™ and recycled polyamide. Available in April 2022, the all-new collection is highlighted by the...
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July 14, 2021
Salt Life Announces New Coastal Retail Locations
July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life® brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later...
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July 14, 2021
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021
14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...
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July 14, 2021
Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership
Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...
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July 14, 2021
CAKE and Vattenfall Sign Letter Of Intent
CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the first ever completely fossil-free electric motorcycle. The collaboration combines multidisciplinary expertise from Vattenfall and CAKE,...
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July 13, 2021
Barebells Introduces Plant-Based Spin on Bestselling Protein Bars
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...
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July 13, 2021
Hydro Flask Joins Forces with the Surfrider Foundation for 2021 Refill For Good Campaign
Bend, OR (July 13, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand’s ongoing commitment to eliminate single-use plastic consumption and waste globally. Hydro Flask launched...
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July 13, 2021
CAKE Announces Inaugural CAKE World’s
Stockholm, Sweden (July 14, 2021) – CAKE, a leading manufacturer of premium, lightweight, electric motorcycles, announces the inaugural CAKE World’s, a unique motocross race that will pit 16 riders, both male and female, against each other in a 4X round robin format. All riders will compete aboard the same bike:...