July 13, 2021

Grundéns Focuses on Performance and Sustainability for Spring 2022 Line

July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on sustainability. Following a successful 2021 campaign where Grundéns compostable eco-packaging was introduced to its supply chain,...

July 13, 2021

Rossignol appoints Nordic Category Manager for North America

Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...

July 13, 2021

woom USA and woom Europe Merge for the Love of Cycling

AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...

July 13, 2021

Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022

Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon...

July 13, 2021

Polartec Announces Full Use of Non-PFAS DWR Treatments

(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...

July 12, 2021

Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap

Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...

July 12, 2021

Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team

Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....

July 12, 2021

10th Annual Crusher in the Tushar presented by the Creamery Brings Top Gravel Cyclists to Beaver, Utah

Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s Tushar Mountains outside of Beaver, Utah this past Saturday, July 10. This uniquely formatted gravel race...

July 12, 2021

Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California

Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The presenting...