July 12, 2021

10th Annual Crusher in the Tushar presented by the Creamery Brings Top Gravel Cyclists to Beaver, Utah

Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s Tushar Mountains outside of Beaver, Utah this past Saturday, July 10. This uniquely formatted gravel race...

July 12, 2021

Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California

Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The presenting...

July 12, 2021

Pho3nix Athlete Program sends 25 Athletes to Tokyo

The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...

July 12, 2021

Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics

ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...

July 9, 2021

Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running

LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...

July 9, 2021

Stages Cycling Athletes to Compete in Tokyo Olympics

(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...

July 9, 2021

Fischer Sports US welcomes Olympic gold medalist Deb Armstrong to ambassador ranks for winter 2021/22

AUBURN, NH.—Fischer Sports US announces the addition of Olympic gold medalist Deb Armstrong to the Alpine ambassador ranks for winter 2021/22. Born in Seattle, Wash., Armstrong dedicated her early skiing career to racing, with GS her discipline of choice on the slopes. After tallying National Championship wins and making the...

July 9, 2021

Gnarly Nutrition and USA Climbing Renew Partnership

Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo. “The choice to continue with Gnarly was an easy one,” said Marc Norman, CEO of...

July 8, 2021

The Big Gear Show Announces List of Committed Exhibitors to Date

PARK CITY, UT (7/8/21) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, announces an updated complete list of companies and brands attending to date. Held next month, August 3-5, 2021 in Park City, Utah, this outdoor trade show event has quickly become the go-to...

July 8, 2021

TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale

Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...