July 8, 2021

Kitsbow Unveils Updated Haskell Mountain Bike Short

Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading  the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...

July 8, 2021

WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content

Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...

July 8, 2021

DXLAB Launches THE Flip-Flop Design That Will Change The Sandal Game

GOLETA, Calif. - July, 2021 - Footwear innovation brand Deckers X Lab quite literally went well beyond the constraints of common flip-flop designs with the all-new BA DA DA. Always looking to improve and re-invent, the BA DA DA (based on the Zulu word for sandal) is set to change the...

July 8, 2021

Rossignol Group welcomes new sales agent for Dynastar and Lange brands

Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will be tasked with supporting current retail partners in the territory while simultaneously driving sales and...

July 7, 2021

Astral Becomes bluesign® SYSTEM Partner, Builds Latest PFDs with bluesign®-Approved Shells

Asheville, NC – July 7, 2021 –  Astral, manufacturer of award-winning PFDs and footwear, is proud to announce their commitment as a bluesign® SYSTEM Partner, the latest milestone in their decades-long path towards sustainability. This commitment comes on the heels of their development of the first-ever bluesign® approved PFD shell,...

July 7, 2021

Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners

ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...

July 7, 2021

BASE Performance – Energy Bar Provider for Aspen Skiing Company

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....

July 7, 2021

Oberalp Group Reaffirms Commitment to Sustainability

Boulder, CO (July 2021) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. The Oberalp Group published its Sustainability...

July 7, 2021

Norrøna Goes Ultralight for Spring 2022 Collection

OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and...

July 7, 2021

Leslie Jordan, Inc. Certified by the Women’s Business Enterprise National Council

[Portland, OR]—Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other women who have worked...