PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
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July 6, 2021
Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line
Red Wing, MN – July 6, 2021 - Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The Torre AT GTX and Torre XT GTX are built upon Vasque’s legacy of supreme comfort...
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July 6, 2021
Buddy Now Protects Connecticut from Outdoor Mishaps
RICHMOND, Va. July 6, 2021 —Connecticut, the Constitution State, is the 43rd state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors — and is a resident of a state...
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July 2, 2021
Gain Retail Knowledge and New Perspective at The Big Gear Show
PARK CITY, UT (7/2/21) – The Big Gear Show, a premier bike, camp, climb, hike, overland and paddle industry gear event for summer 2021, is pleased to announce an extensive range of retailer education opportunities during the August 3-5 show, held in Park City, Utah. The 3-day event will feature...
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July 2, 2021
Wilderness Risk Management Conference To Host 28th Conference Online from October 18 – 22, 2021
Lander, Wyo—July 1, 2021—NOLS (National Outdoor Leadership School), in partnership with Outward Bound USA and the Student Conservation Association (SCA), announced that the annual Wilderness Risk Management will return as an all-online event after the success of the 2020 online conference. Scheduled for October 18-22, registration is now open. As...
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July 1, 2021
Pensacola Sport’s Ray Palmer Elected Board Treasurer of Sports ETA
Pensacola, Fla. – Sports Events and Tourism Association (Sports ETA) announced new board leadership as elected at the Annual General Membership Meeting this week. Ray Palmer, STS, of Pensacola Sports was elected Board Treasurer. “It’s an honor to be selected by my peers to represent them on our industry’s national...
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July 1, 2021
New Holland Brewing Wins 2021 West Michigan Best and Brightest Award
Holland, MI (July 1, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is proud to announce that the company has been awarded the 2021 West Michigan and National Best and Brightest Award. Having won both the 2020 West Michigan Best and Brightest, and the...
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July 1, 2021
Salomon Unveils Sustainability Goals Around Events and Athletes
OGDEN, Utah (July 1, 2021)— Today, Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local sports communities, is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its...
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July 1, 2021
Hyland’s Announces Official Team for San Diego Belgian Waffle Ride
LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...
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July 1, 2021
PeopleForBikes Announces Spring 2021 Bike Industry Community Grants Recipients
BOULDER, Colo. (July 1, 2021)— PeopleForBikes, a national bicycling advocacy and industry trade organization dedicated to putting more people on bikes more often and making biking better for everyone, announced its latest round of community grants. After a short hiatus due to the COVID-19 pandemic, the latest grant round for...