PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 30, 2021
Bivo Wants You to Ditch Plastic Bottles, Forever
RICHMOND, Vt. (July 30, 2021) -- The Bivo Pledge—an initiative aimed at reducing plastic water bottle use—will be launched at the Rooted Vermont gravel-bike race and festival in Richmond, Vermont on Saturday, July 31, 2021. Through the pledge Bivo encourages people to switch from their traditional plastic bike (or water)...
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July 29, 2021
OvareVentures Expands Outdoor Portfolio with Acquisition of Pulse Boot Lab and Ski Company
July 29, 2021 Los Angeles, CA – OvareVentures has added to their portfolio of outdoor businesses with the acquisition of Pulse Boot Lab and Ski Company, an exclusive ski and boot boutique in Revelstoke, British Columbia. “We have a remarkable opportunity to reshape the outdoor retail landscape with curated stores...
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July 29, 2021
SCARPA spearheads effort at The Big Gear Show to redistribute used outdoor equipment
BOULDER, Colo. (July 29, 2021) – At the upcoming Big Gear Show in Park City, Utah, SCARPA, manufacturer of high-performance footwear for mountain sports, will contribute to an effort to help distribute high-quality used outdoor equipment to athletes among historically marginalized communities. During the show, SCARPA will provide and promote...
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July 29, 2021
PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons
LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The lineup of cool weather gear includes several new high performance mountain bike outerwear layers, a...
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July 29, 2021
Four U.S. Riders Advance to BMX Racing Olympic Semifinals
TOKYO – Corben Sharrah (Tucson, Ariz.; Daylight Cycle Co.), Connor Fields (Henderson, Nev.; Chase Bicycles/ Monster Energy), Alise Willoughby (Saint Cloud, Minn.; Team Toyota/ GW Bicycles), and Felicia Stancil (Lake Villa, Ill.; Factory Answer SSquared) have all advanced to the BMX Racing semifinals. The quarterfinals started on Thursday with four heats...
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July 29, 2021
Save the Date! The Conservation Alliance Breakfast is August 11, 2021
BEND, Ore. (July 28, 2021) –The Conservation Alliance is once again hosting its inspiring breakfast event at Outdoor Retailer (Aug. 10-12), featuring stories from the Boundary Waters Canoe Area Wilderness. The in-person event will be held at 7:00 a.m. MDT on Aug. 11, 2021, at the Colorado Convention Center for...
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July 29, 2021
Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design
WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children's Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta, Boston’s Children’s Hospital, The Hospital for Sick Children in Toronto and the Children’s Hospital of...
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July 29, 2021
Colorado Snowsports Hall of Fame Announces Class of 2021
VAIL, Colo. - July 29, 2021 - The Colorado Snowsports Museum Hall of Fame is honored to announce the Hall of Fame class of 2021, an impressive group of industry pioneers, inspirational individuals and world-class athletes who will be formally inducted on August 22 at the 2021 Hall of Fame...
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July 28, 2021
HitchFire Among ICAST “Best of Category” Winners for 2021
Santa Cruz, CA (July 28, 2021) – This past Thursday, HitchFire’s Forge 15 grill took home “Best of Category” for Giftware at ICAST’s 2021 Chairman’s Industry Awards Reception. One of the most popular and highly anticipated events at ICAST, the New Product Showcase features the latest and greatest innovations across...
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July 28, 2021
Kokatat announces new ownership
ARCATA, CA (July 28, 2021) – After 50 years under the direction and ownership of its founder, Steve O’Meara, Kokatat has been purchased by the company’s Director of Operations Mark Loughmiller. “Before joining Kokatat Mark was a local businessman and I’m pleased to be entrusting the company that means so...