PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
April 22, 2025
Thermore Launches Exclusive Earth Day Jacket with Contrado
Milan /OUTDOOR SPORTSWIRE/ - In honor of Earth Day, Thermore, a leading company in thermal insulation for performance apparel, announces a unique collaboration with illustrator and artist Jacopo Ascari to personalize the puffer jacket of the British brand Contrado. This initiative stems from the shared commitment to protecting our planet, highlighting...
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April 22, 2025
Everything Eichler Delivers Field-to-Table Living and Extreme Hunting Action Sundays on Sportsman Channel
DENVER (April 22, 2025) /OUTDOOR SPORTSWIRE/ – With an outfitting business, farming acreage and a house full of boys…including patriarch Fred – Michele and Fred Eichler pull back the curtain on Everything Eichler, airing Sundays at 12:30 p.m. ET on Sportsman Channel. Follow Fred, wife Michele, as they give a closer look at the Eichler field-to-table...
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April 22, 2025
Mountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins
RICHMOND, Calif. [April 22, 2025] /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...
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April 21, 2025
Tifosi Optics Expands Shield Collection with the New Sanctum XL
Watkinsville, GA (April 21, 2025) /OUTDOOR SPORTSWIRE/ - Tifosi Optics, the performance eyewear brand behind the best-selling Sanctum shield, has expanded its lineup with the all-new Sanctum XL — engineered for those who want the same do-it-all design in a bigger, bolder fit. Built for high-output days and low-key hangs...
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April 21, 2025
Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing
(April 21, 2025) /OUTDOOR SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports. Celebrating its 13th year, Skratch Labs continues its commitment to fueling and inspiring endurance athletes...
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April 18, 2025
Backpacker’s Pantry and Astronaut Foods announce participation in The Conservation Alliance’s ‘We Keep it Wild’ campaign
Boulder, Colo. (April 17, 2025) — OUTDOOR SPORTSWIRE - Backpacker's Pantry, the Boulder-based, family-owned producer of gourmet adventure meals, and its sister brand Astronaut Foods, known for its iconic freeze-dried space treats, are proud to participate in The Conservation Alliance’s Spring 2025 We Keep It Wild campaign. From April 17...
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April 18, 2025
UCAN Launches Salted Caramel Edge + Caffeine
Hamden, CT (April 18, 2025) /OUTDOOR SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...
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April 17, 2025
Design Meets Unmatched Comfort in Shibumi’s Latest Beach Essential
RALEIGH, N.C., (April 17, 2025) /OUTDOOR SPORTSWIRE/ —Shibumi the brand behind the world’s most innovative, wind-powered beach shade is leveling up the art of lounging with its first ever beach chair. Designed for effortless comfort and portability, this marks a natural evolution for Shibumi, whose shades have been redefining beach...
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April 16, 2025
Icebug North America to donate 100% of web sales this Earth Day
GOTHENBURG, Sweden (April 16, 2025) /OUTDOOR SPORTSWIRE/ - This Earth Day, Icebug, the Swedish footwear company known for developing shoes with world-leading grip, will donate 100% of its North American website sales to non-profit organizations supporting land conservation in the United States and Canada. The company’s U.S. sales will support...
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April 16, 2025
Sun Blessed Skin Launches 1st Tee Golf Sunscreen
SANIBEL, FL. ( April 16, 2025) /OUTDOOR SPORTSWIRE/ - In an effort to enhance golfer safety, Sun Blessed Skin Sunscreen is launching 1st Tee Golf Sunscreen. Specifically formulated for golfers, this innovative sunscreen delivers superior, non-greasy sun protection that caters to the unique needs of the sport with a formula...