June 28, 2021

Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings

(Trysil, Norway) - Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date  of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for...

June 28, 2021

When the elements get difficult, Dermatone will be there for USA Luge

LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an Official Supplier for the luge national governing body in the categories of frostbite protection, lip...

June 28, 2021

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation. Key...

June 28, 2021

Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family

LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...

June 26, 2021

Arc’teryx Announces New Retail Destination in World-Class Shopping District

NORTH VANCOUVER, British Columbia, June 26, 2021 - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a store today in the coveted Santana Row community of San Jose. The Santana Row brand store will offer a full selection of the brand’s outerwear, packs, and climbing gear,...

June 25, 2021

Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership

OOSTERHOUT (the Netherlands) - June 26, 2021 - Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the extension of their title sponsorship of the Liv Racing WorldTeam for at least three more...

June 24, 2021

Appalachian Gear Company Ramps Up Production with New NC Facility

Kings Mountain, NC – June 24, 2021 – Appalachian Gear Company, an outdoor lifestyle company specializing in American-made performance apparel and gear, is proud to announce its expansion into a new manufacturing facility in Kings Mountain, North Carolina. The move will allow the brand to significantly increase production of its...

June 24, 2021

Lavaredo Ultra Trail hosts the third stop of the Spartan Trail World Championship in the heart of the Dolomites

CORTINA D’AMPEZZO, ITALY (June 24, 2021)– In a busy weekend for the trail running world, the eyes of the community will be set at the gorgeous mountain village of Cortina D’Ampezzo in the heart of the Dolomites. Besides the culture, the mountains of Northeast Italy are the perfect scenery for...

June 24, 2021

Mountainsmith Unveils New Cona Line

Boulder, CO (June 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, today unveiled its new CONA series of backpacks, giving the company a new premium line of packs with crossover aesthetic and...

June 24, 2021

Saucony® Signs American Ultrarunner Katie Asmuth

WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...