PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 19, 2021
Gnarly Nutrition Releases New Video Series
SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...
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August 18, 2021
State Bicycle Co. Announces Collaboration with National Park Foundation
Phoenix, AZ (August 17, 2021) – State Bicycle Co. has teamed up with the National Park Foundation to create a limited-edition collection of bicycles, clothing, and accessories – proceeds from which will help support America's beloved national parks. The State Bicycle Co x National Park Foundation collection will feature an...
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August 18, 2021
American Mountaineering Museum exhibit tells legacy of first African American Denali summiteer
SEATTLE, Wash. (Aug. 17, 2021) – Stories around first ascents in climbing are the stuff of legends in the Outdoor Industry, but few know of Charles Madison Crenchaw, the first black climber to reach the summit of Denali, North America’s highest point, in 1964. A collaboration between journalist James Edward...
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August 18, 2021
Adventure Ready Brands Adds Consumer Products Executives to Advisory Board
LITTLETON, N.H. — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that consumer product executives Michelle Stacy and Bruno Silva have joined the company’s advisory board. “I am excited that these two accomplished...
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August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
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August 18, 2021
woom bikes USA Named to Inc. 5000 List for the Third Year in a Row
AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....
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August 18, 2021
KUIU Adds Fairbanks Jacket to Expanding Base Camp Collection
Dixon, CA (August. 18th 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is excited to announce the addition of the Fairbanks Jacket. Released on August 10th as the fifteenth edition of their expanding Base Camp line, the Fairbanks Jacket offers ample breathability for all day comfort in...
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August 17, 2021
Rab Snags Accolades For Khroma Cirque GORE-TEX Jacket
Louisville, CO (August 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will head into the new 2021-22 winter season celebrating a pair of accolades from Backcountry Magazine for the company’s acclaimed Khroma Cirque GORE-TEX Jacket. Backcountry Magazine...
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August 17, 2021
COROS Introduces VERTIX 2 GPS Adventure Watch and Eliud Kipchoge Edition PACE 2
Irvine, CA, August 17, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today the introduction of several new products including the VERTIX 2 GPS Adventure Watch and the Eliud Kipchoge Edition of its award-winning PACE 2 GPS Sports Watch. These two new styles celebrate the best of...
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August 17, 2021
DPS Skis Bids to Cut Plastic Waste With New Cortec® Packaging Partnership
SALT LAKE CITY (August 17, 2021) — Lettuce. Apple cores. The wrapper on your new pair of skis. These are all items that could end up at your local industrial composting site with the launch of a new partnership between U.S.-based DPS Skis and Cortec® Corporation, the global leader in innovative, environmentally...