PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 22, 2021
Juniper Ridge Announces Pop-Up and Giveaway with Fjallraven SF
San Francisco, CA – July 22, 2021- Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will take up residency at Fjallraven’s Jackson Street shop in San Francisco, CA on Saturday, July...
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July 22, 2021
Helinox Drops Second BTS Collab
BERKELEY, Calif. - July 22, 2021 - Helinox (https://helinox.com), the original designer of portable, lightweight furniture and accessories, today announces the second limited-edition collaboration with the Grammy-nominated group BTS. The latest BTS x Helinox collection includes a whole new set of Helinox products designed from the Helinox Creative Center and flagship...
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July 22, 2021
USWE Unleashes the MTB Trail-Ready SHRED™ and FLOW™
Malmö, Sweden- July 22nd - USWE (https://www.uswe-sports.com), innovator of the No Dancing Monkey™ and Snug-Me™ harness system and industry leader of action sports packs, today releases two new daypacks ready to attack MTB trails. USWE has devoted countless hours and miles on the trail to hone in on the perfection of...
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July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
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July 22, 2021
Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and...
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July 21, 2021
#HikeUnited21 Partner Collaboration Grows as it Sets its Sights on Global Hike Participation
San Francisco, CA - July 21, 2021 - In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get people out on the trails. No specific trail. No specific distance. The goal...
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July 21, 2021
Introducing Shoal Club: A Virtual Pop-Up Celebrating Surf Culture
SAN DIEGO, CA (July 21, 2021) — The team behind BE Outfitter is excited to launch Shoal Club, a virtual pop-up celebrating the people, stories, and brands of surf culture, the ocean, and southern California. “We launched our first pop-up in March. The idea came as a way for small...
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July 21, 2021
Costa Sunglasses casts the next generation of its Untangled Collection
DAYTONA BEACH, Fla. (JULY 21, 2021)– For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled...
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July 21, 2021
Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event
(Snowbasin, Utah) - Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best Onewheel riders will descend Snowbasin’s ski slopes in a boardercross-style race for a chance to...
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July 21, 2021
BioLite AlpenGlow Series Shakes Up The Lantern Game
Brooklyn, NY (July 21, 2021) — BioLite, an innovator in off-grid renewable energy solutions, challenges the traditional camp lantern market with its latest offering, the AlpenGlow Series. The USB-rechargeable lanterns feature a sleek profile, custom white and color LED configuration, and firmware unlocked by an internal accelerometer, bringing sunsets and...