PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...
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June 22, 2021
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact
OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by...
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June 22, 2021
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA - NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear carried by the retailer, and the new Pinnacle vest struck testers with its ingenious storage...
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June 22, 2021
FORLOH Bags Pure Hunting Sponsorship for 2021
WHITEFISH, Mont. (June 22, 2021) — FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, announces the sponsorship of Pure Hunting, the popular hunting show on Sportsman Channel airing its 10th season beginning Monday, June 28th at 9pm EST. The...
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June 22, 2021
Outdoor Foundation 2021 Outdoor Participation Trends Report Shows Record Participation Rates and Long-Term Challenges
BOULDER, Colo. (June 22, 2021) —Outdoor Foundation today released exclusive insights about Americans’ engagement in outdoor activities in 2020, amid the COVID-19 pandemic. As detailed throughout the report, COVID-19 inspired huge participation growth, as outdoor spaces became places of refuge to safely socialize, improve physical and mental health, connect with...
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June 22, 2021
Current USTR Tariffs give Chinese manufacturers a competitive advantage over USA Supplier and Manufacturers, crippling US goods and growth recovery
Mason, OH, June 22, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills unduly burdened by current round of Tariffs. USTR Tariffs give Chinese manufacturers a competitive advantage over American manufacturers. Small businesses across America...
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June 21, 2021
Startup PedalCell launches patented technology that charges devices from bicycle motion
Chicago, Illinois (June 22nd, 2021) Startup PedalCell, based in Chicago, IL, is rushing to create more inventory after a spring demand surge. Founded by three engineer cyclists, their patented USB device charger generates power from a cyclist's motion and started shipping in October 2020. PedalCell can charge USB devices such...
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June 21, 2021
Appalachian Gear Company Debuts First-of-its-Kind Sleeping Bag
Kings Mountain, NC – June 21, 2021 – Appalachian Gear Company is committed to giving customers the best night of sleep possible on the trail. The outdoor lifestyle brand is proud to announce a revolutionary new sleeping bag featuring its All-Paca™ fabric. The highly water resistant, highly breathable Ugly Bag...
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June 21, 2021
Bowhunting Legend Cameron Hanes Hosts Epic Endurance Challenge
Austin, TX – June 21, 2021 – FitRankings, the world’s most advanced connected fitness and health platform, is proud to team up with MTN OPS for the Keep Hammering Virtual Series, an endurance challenge encouraging backcountry hunting enthusiasts and athletes of all kinds to test their limits. Hosted by MTN...
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June 21, 2021
360 Adventure Collective to Host Southeast Paddlesports Experience
Asheville, NC — June 21, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events to sales reps and retailers for over 40 years, is excited to host its first Southeast Paddlesports Experience August 24-25 at the U.S. National Whitewater Center in Charlotte, North Carolina....