August 13, 2021

Introducing the New Standard in EDC Lighting: Fenix E05R & PD35 V3.0

For over two decades, Fenix has designed and manufactured some of the very best lighting products on the market, combining convenient features of everyday carry lights with intuitive design. With the release of the new E05R and PD35 V3.0, Fenix continues its decades-long legacy of excellence. The E05R Keychain Flashlight...

August 13, 2021

Footwear Innovation Brand Drops A Performance Carry Pack For All Day Flow

GOLETA, Calif. - Deckers X Lab, the innovation department of Deckers Brands - owner of HOKA ONE ONE®, UGG®, Teva®, and Sanuk® - today announces the launch of the NVRSTP pack, the ultimate action pack for any adventure. Whether competing in your next Ultramarathon, speed hiking, or just playing outside...

August 13, 2021

Kane Footwear and Equinox Partner to Promote Athlete Recovery

Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...

August 12, 2021

Snow Peak and Rivian Come Together to Create the Ultimate Outdoor Cooking Setup

PORTLAND, Ore. (August 12, 2021) – Snow Peak, the global outdoor lifestyle brand, is pleased to unveil the Rivian Camp Kitchen x Snow Peak project, a collaboration between like minded brands that share a passion for the outdoors. Rivian, maker of electric adventure vehicles, allows owners the option to configure...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 11, 2021

Mountain Hardwear Expands Stretchdown™ Collection for Fall/Winter 2021

Richmond, Calif. (August 11, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has expanded its Stretchdown™ Collection. Four new styles were added to the signature line including the Stretchdown Light Pullover and Jacket, the Stretchdown Parka and Stretchdown Pant, each available in...

August 11, 2021

UltrAspire Reports 54% Growth in the First Half of 2021

UltrAspire, a leader in hydration and waist lighting has rooted its foundation in the athletes in which they serve. Standing firm in the core value, Inspired by Athletes, UltrAspire works directly with them to introduce new concepts and innovations that are viable, practical, and functional. This process of transparency and...

August 10, 2021

Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing

LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United...

August 10, 2021

Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon

HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and CEO for Salomon, the global outdoor brand specializing in footwear, apparel and winter sports equipment....

August 10, 2021

Aqualung Group Appoints Kendall Brandau as Director of Go-To-Market, North America

 VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...