PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 16, 2021
KUIU Announces New Kenai Series
Dixon, CA (July. 16th 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is proud to announce the release of their updated Kenai Series of insulation layers. This line is the brand’s most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities. The updates...
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July 16, 2021
MacNeill Pride Group Expands Portfolio of Leading Outdoor Brands with Acquisition of Klymit
MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, a leading outdoor gear designer. Terms of the transaction were not disclosed. MPG is a portfolio company of Centre Partners. Based in Kaysville, Utah, Klymit has been challenging the conventional approach...
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July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
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July 15, 2021
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials and recycled fabrics, and are 100-percent free of harmful perfluoro carbons (PFCs). The assortment includes...
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July 15, 2021
FORLOH Shaves the Weight and Packs in the Technology with New AllClima Airalite 3L Jacket and Pants
WHITEFISH, Mont. (July 15, 2021) — Once again driving the industry forward with innovation, FORLOH, the 100% Made-in-America technical outdoor brand, expands into new categories with an extension to their award-winning AllClima Collection with the new AllClima Airalite 3L Jacket and Pants, available now. Designed with the most advanced waterproof, breathable...
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July 15, 2021
Orvis Recognizes Durrell Smith With Breaking Barriers Award
MANCHESTER, Vt. (July 15, 2021) —Durrell Smith, the bird hunter, podcast host and co-founder of the Minority Outdoor Alliance, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2021. Created in 2015, the award honors individuals or organizations going above and beyond to bring new communities...
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July 15, 2021
To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...
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July 15, 2021
East Coast Greenway’s New York City-to-Philadelphia Ride has raised nearly $150,000 for trail development
DURHAM, North Carolina - Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New Jersey and Pennsylvania - an area with significant active transportation needs. Riding to improve access to...
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July 15, 2021
CAKE Establishes European Factory in Sweden
Stockholm, Sweden (July 15, 2021) - CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet and the bold mission to inspire society towards a zero-emission lifestyle, CAKE continues to rapidly...
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July 15, 2021
Special Digital Release of MacGillivray Freeman’s Blockbuster Giant Screen Documentary Everest Celebrates 25th Anniversary of Historic Expedition to the Mountain’s Summit
Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of the 25th anniversary of the production company’s historic filmmaking expedition that captured the first-ever IMAX® images from...