PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 14, 2021
Celebrate International Day of Yoga by joining Yoga Gives to St. Jude Kids
MEMPHIS, Tenn. (June 14, 2021) –In celebration of International Yoga Day, join yogis Gopi Kallayil, Sarah Thomas Pilcher and Mariah Gibson for a free virtual class called Yoga Gives to St. Jude Kids at 9 a.m. CT on Saturday, June 19,via the St. Jude YouTube channel. Participants are encouraged to...
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June 14, 2021
Sea to Summit Expands North American Team and Adds New Roles
Boulder, CO (June 14, 2021)— Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is proud to announce the addition of several new strategic resources across its North American team to further accelerate brand growth in its largest market. In November last year, Sea to Summit named...
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June 11, 2021
Gnarly Partners with Southeastern Climbers Coalition to Support Equitable Climbing
Salt Lake City, UT (June 8, 2021)-- Gnarly Nutrition is excited to share their partnership with Southeastern Climbers Coalition (SCC), which supported their Equitable Access Scholarship. SCC is committed to amplifying and creating opportunities for underrepresented climbers in their community. The Equitable Access Scholarship covered six climbers’ registration to two...
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June 11, 2021
Minus33 brings manufacturing back home with New Hampshire-made Mountain Heritage hiking socks
ASHLAND, NH – Minus33 is making outdoor gear in New Hampshire again, starting with its Mountain Heritage hiking socks, and that’s just the beginning. The merino wool outdoor specialty brand has over 100 years of roots in Ashland, and they're aiming to get the mill cranking again. The Mountain Heritage...
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June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021) - Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel...
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June 10, 2021
TransRockies Race Series Announces Polar Bottle/ HydraPak as a Series Sponsor and Stage Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 10, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Polar Bottle, creator of the first ever insulated, BPA-free sports bottle, as the official hydration sponsor for TransRockies biking events and HydraPak, maker of flexible performance hydration systems, as the official hydration...
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June 10, 2021
Press Release: PD36 TAC
The long-awaited release of the PD36 TAC is finally here. This new tactical flashlight from Fenix takes all of the useful components that fans love about the best selling PD36R and reimagines it into the perfect all-purpose tactical flashlight. Designed with law enforcement professionals’ needs and wants in mind, the...
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June 10, 2021
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...
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June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
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June 10, 2021
Downlite Outdoor Announces New State-of-the-Art Canadian Down Facility
Mason, OH, June 10, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the outdoor, home furnishings, and hospitality markets, announces their new facility in Mississauga, Canada. With the rapid growth of Downlite in...