June 8, 2021

Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction

LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according to the Ellen MacArthur Foundation and the World Economic Forum. Today, on World Oceans Day,...

June 8, 2021

US Trail Running Conference announces theme for 2021 – 
Trail Running as a Restorative Sport

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that allow...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 7, 2021

Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth

SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...

June 7, 2021

Diamondback Announces Partnership with LOGE Camps

KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...

June 7, 2021

Grassroots Outdoor Alliance opens Switchback real-time data tool to all members

MONDAY, JUNE 7 2021– Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent outdoor retail, announced this week the graduation of their Switchback data tool from pilot phase to general availability for all Grassroots members. Developed in partnership with PivotPoint Retail, the new Switchback platform...

June 7, 2021

Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development

DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...