July 28, 2021

Obviouslee Acquires Groundswell PR

CHARLESTON, S.C. (July 27, 2021) – Obviouslee, a full-service, strategic marketing agency that partners with innovative brands across the nation, announced today that it has completed the acquisition of Groundswell PR, a leading outdoor and active lifestyle public relations company. “We are excited to welcome Groundswell to the Obviouslee team...

July 28, 2021

Salt Life Announces Podcast: Above and Below with Host Kieran Anderson

July 28, 2021 – Columbus, GA – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, announced the launch of their new podcast titled Above and Below: A Salt Life Podcast today. The weekly series explores all aspects of the Salt Life and features interviews with...

July 28, 2021

Mayweather Boxing + Fitness Hosts Grand Opening at Newest Locations At Victory Park & Highland Park, Dallas, TX.

WHAT:          Mayweather Boxing + Fitness is hosting the Grand Openings of its two newest locations in Dallas, TX, Victory Park & Highland Park. Both locations represent two of the many highly anticipated openings the franchise has planned for this year. Boxing classes, giveaways and other Grand Opening activities will be...

July 28, 2021

Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods

MANCHESTER, Vt. (July 28, 2021) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly...

July 28, 2021

Tread Labs Joins The Conservation Alliance

WOBURN, Mass.  -- Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread Labs’ founder, Mark Paigen, is an outdoor industry veteran and as such knows the importance...

July 28, 2021

Field Mag Welcomes Tanner Bowden as Managing Editor

New York, New York — Field Mag, the digital publication of choice for lovers of good design and the great outdoors, welcomes Tanner Bowden as Managing Editor. Most recently the senior staff writer at Gear Patrol, Bowden will have a lead role in sustaining and building upon Field Mag’s ongoing...

July 28, 2021

Chasing the Sun with FORLOH: American-Made Warm-Weather Collection for Outdoor Enthusiasts

WHITEFISH, Mont. (July 28, 2021) — In time for the warmth and humidity, FORLOH, the 100% made-in-America technical outdoor brand, introduces SolAir, a brand-new collection of clothing designed to keep wearers cool and comfortable whether hiking, hunting, fishing or simply spending time outdoors. As with all offerings, FORLOH leads with...

July 28, 2021

Nutrition Company MANTRA Labs Announces New Partnership with Camp Gladiator

AUSTIN, Tex. - July 28, 2021 - MANTRA Labs™ (https://gomantralabs.com), a company focused on helping people realize their greatness through simple, everyday, science-backed nutritional habits, today announces a new partnership with Camp Gladiator - the award winning fitness platform and wellness community that helps everyone discover their best. Camp Gladiator...

July 27, 2021

OrthoLite® Announces Zero Waste Initiative

AMHERST, Mass. (July 27, 2021) – As the industry leader of branded, high performance comfort footwear solutions, OrthoLite® recognizes a powerful opportunity to also lead the sustainability revolution in footwear. Among one of several actions that will be announced in 2021, OrthoLite unveils its Zero Waste Initiative. OrthoLite is the...

July 27, 2021

National Forest Foundation and U.S. Forest Service Finalize 20-Year Master Stewardship Agreement

Missoula, MT (July 27, 2021)- The National Forest Foundation (NFF), a congressionally-chartered nonprofit, finalized a 20-year Master Stewardship Agreement (MSA) with the U.S. Forest Service, Tahoe National Forest (TNF), and Lake Tahoe Basin Management Unit (LTBMU). This is the first 20-year MSA between the NFF and the Forest Service, and...