June 2, 2021

Salomon Announces Partnership with Rich Roll

OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...

June 2, 2021

LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In

Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...

June 2, 2021

Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents

Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...

June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...

June 2, 2021

Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division

New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...

June 2, 2021

USWE Announces New Hajker Daypacks

MALMӦ, Sweden- June 2, 2021 - USWE, a leader in packs for action sports, announces the launch of its new Hajker daypacks, the ultimate for action and adventure and featuring USWE’s proprietary NDM™ harness system, smart organization and multiple size and capacity options to create the perfect fit and meet the...

June 2, 2021

TriggerPoint Launches Compact GRID Travel Foam Roller

CARLSBAD, Calif. (June 2, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...

June 2, 2021

National Trails Day® Takes Place on Saturday

Silver Spring, MD – This Saturday—June 5—people from sea to shining sea will celebrate American Hiking Society’s National Trails Day®. Millions of people have found physical, mental, and emotional restoration on hometown trails during the COVID-19 pandemic. Tens of thousands will return the favor by caring for America’s magnificent trail...

June 2, 2021

Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”

ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a rising and acclaimed polar explorer who didn’t return from a seal hunting trip in Tuttlik...

June 1, 2021

ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology

BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...