PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 15, 2021
Sun Valley Resort Honored with Industry Awards
Sun Valley, Idaho (June 14, 2021) – Sun Valley Resort (SVR) is pleased to announce its recognition at this year’s National Ski Areas Association (NSAA) awards conference. Resort President Tim Silva received the Lifetime Achievement Award - the association’s highest honor, presented to leaders and visionaries in the ski industry...
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June 15, 2021
Big City Mountaineers Welcomes New Executive Director
GOLDEN, Colo. (June 15, 2021) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, is pleased to announce the appointment of David Taus, a lifelong educator and outdoor advocate, as the organization’s new executive director. “We are thrilled...
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June 15, 2021
Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new...
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June 15, 2021
Better Bike Share Partnership Awards $89,970 in Grants
BOULDER, CO (June 15, 2020) — The Better Bike Share Partnership (BBSP) awarded $89,970 in mini-grants to 12 projects that will reach and engage traditionally underserved populations through shared micromobility. This is the sixth round of grant funding that PeopleForBikes will administer through its partner role with BBSP. “Better Bike...
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June 15, 2021
Kenzie Rodriguez Named Chief Marketing Officer of Outdoor Prolink
BOULDER, CO. (June 15, 2021) —Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO). Rodriguez was the former head of marketing and membership of Outdoor Prolink and steps into her new position to continue to...
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June 15, 2021
Velocity Global commits $1M to First Descents to expand adventure programs for young adults coping with multiple sclerosis
DENVER, June 15, 2021 - First Descents (FD) has announced a transformative $1 million contribution from Velocity Global to support the expansion of adventure programs for young adults living with multiple sclerosis (MS). Funds will support program development and help reach more than 1,000 MS participants over the next 5...
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June 15, 2021
Outdoor Brands Rab and Lowe Alpine Release Their 2021 Sustainability Report
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have released their 2021 Sustainability Report. The report details specific milestones the company has achieved within its four strategic CSR pillars; Product, Planet, Partner, and People, demonstrating its bold ambitions to effect real change. It is the...
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June 15, 2021
Wacaco’s new Picopresso will delight specialty coffee lovers
HONG KONG, June, 15th, 2021- Worldwide leader in portable espresso makers, Wacaco Company Ltd, is bringing their most compact and pro-oriented portable espresso machine to market. The Picopresso is a high-end manual espresso machine based on Wacaco's patented and groundbreaking piston-driven espresso machine technology, as seen in the Picopresso’s predecessors...
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June 15, 2021
Announcing ASSOS USA and Pikes Peak APEX to Partner Again for The Hunt
Colorado Springs, CO – Sports Strategies announces Pikes Peak APEX and ASSOS USA will kick off The Hunt tomorrow, June 15th, when an ambassador will post the first clue on Instagram. Anyone who wants to join the 3-week scavenger hunt should follow @PikesPeakAPEX and @ASSOS_USA on Instagram for clues. Clues...
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June 15, 2021
BAD Wrap Offers Versatile, Customizable Travel Protection for Tech and Other Fragile Valuables
BOULDER, Colo. (June 15, 2021) – BAD Equipment, creator of innovative accessories for photography and technology, today introduced the BAD Wrap – a posable cover that provides flexible, form-fitting protection for traveling with fragile equipment. The BAD Wrap is offered in three sizes, providing customized protection for everything from camera...