July 8, 2021

Rossignol Group welcomes new sales agent for Dynastar and Lange brands

Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will be tasked with supporting current retail partners in the territory while simultaneously driving sales and...

July 7, 2021

Astral Becomes bluesign® SYSTEM Partner, Builds Latest PFDs with bluesign®-Approved Shells

Asheville, NC – July 7, 2021 –  Astral, manufacturer of award-winning PFDs and footwear, is proud to announce their commitment as a bluesign® SYSTEM Partner, the latest milestone in their decades-long path towards sustainability. This commitment comes on the heels of their development of the first-ever bluesign® approved PFD shell,...

July 7, 2021

Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners

ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...

July 7, 2021

BASE Performance – Energy Bar Provider for Aspen Skiing Company

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....

July 7, 2021

Oberalp Group Reaffirms Commitment to Sustainability

Boulder, CO (July 2021) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. The Oberalp Group published its Sustainability...

July 7, 2021

Norrøna Goes Ultralight for Spring 2022 Collection

OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and...

July 7, 2021

Leslie Jordan, Inc. Certified by the Women’s Business Enterprise National Council

[Portland, OR]—Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other women who have worked...

July 7, 2021

Kodiak Commits to Sustainability with “Built for What Matters” Initiative

Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...

July 6, 2021

Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line

Red Wing, MN – July 6, 2021 - Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The Torre AT GTX and Torre XT GTX are built upon Vasque’s legacy of supreme comfort...

July 6, 2021

Buddy Now Protects Connecticut from Outdoor Mishaps

RICHMOND, Va. July 6, 2021 —Connecticut, the Constitution State, is the 43rd state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors — and is a resident of a state...