June 2, 2021

National Trails Day® Takes Place on Saturday

Silver Spring, MD – This Saturday—June 5—people from sea to shining sea will celebrate American Hiking Society’s National Trails Day®. Millions of people have found physical, mental, and emotional restoration on hometown trails during the COVID-19 pandemic. Tens of thousands will return the favor by caring for America’s magnificent trail...

June 2, 2021

Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”

ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a rising and acclaimed polar explorer who didn’t return from a seal hunting trip in Tuttlik...

June 1, 2021

ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology

BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...

June 1, 2021

Alterra Mountain Company Names Jared Smith as President

DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...

June 1, 2021

Eddie Bauer Provides 1,000 Free Campsites at Washington and Oregon State Parks For Global Sleep Under the Stars Night

Bellevue, WA, June 1, 2021—As part of its mission to make the outdoors more inclusive and accessible to all communities, Eddie Bauer will give away 1,000 free campsites at Washington and Oregon State Parks for Global Sleep Under the Stars Night on Saturday, August 7, 2021. The Seattle-based brand will...

June 1, 2021

GU Energy Labs Introduces New Liquid Energy Gel Flavor

Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...

June 1, 2021

Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace

WHISTLER, B.C., June 1, 2021 - Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent a range of ethnicities, gender identities, and adaptive abilities. The Network is designed to take...

June 1, 2021

onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June

Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a...

June 1, 2021

Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity

Red Wing, MN – June 1st, 2021 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement program forged to make a difference in outdoor recreation, and the ways we all get...

June 1, 2021

Gnarly Nutrition Launches Fuel₂O Sport Nutrition Drink Mix

Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...