May 5, 2021

Hydro Flask Expands Global Presence with Distribution in Latin America

 Bend, OR (May 5, 2021) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is expanding its growing global presence within the Latin American market. Hydro Flask launched in Uruguay at the end of...

May 5, 2021

Rossignol Group a proud supporter of the Share Winter Foundation

Park City, UT – May 5, 2021 – Reinforcing the pillar of ‘Community’ within its broad-reaching Respect program, the Rossignol Group is proud to announce its support of the Share Winter Foundation. A 501(c)(3) non-profit, the Share Winter Foundation works with local and regional programs to help foster efficient, effective,...

May 5, 2021

Saucony Gives Tribute to Moms This Mother’s Day with Brand Film: ‘The Marathon That Never Ends’

WALTHAM, Mass.– May 5, 2021— Global performance running lifestyle brand Saucony has announced today the launch of a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of mothers, an issue that has intensified since the start of the COVID-19 pandemic. In its...

May 5, 2021

National Trails Day® 2021

Silver Spring, MD – Millions of people have found physical, mental, and emotional restoration on trails during the pandemic. Thousands of folks will return the favor and care for the magnificent American trail system, helping more people in the U.S. enjoy trails and quality green space. American Hiking Society (AHS) invites...

May 5, 2021

bluerub launches hair and body care products for triathletes and swimmers

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair.  They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...

May 4, 2021

Minus33 reclaims ownership of historic Scribner Building, poised to reinvent New England’s wool legacy

ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, New Hampshire. The move is the latest step...

May 4, 2021

Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes

DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...

May 4, 2021

10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale

BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...

May 4, 2021

TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest

Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...

May 4, 2021

Honey Stinger Partners with Professional Snowboarder Mick Dierdorff

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...