June 17, 2021

Marmot and Industry Leaders Partner to Launch Two Grants Focused on Supporting Outdoor Creatives of Color

Rohnert Park, Calif. — Jun 17, 2021— L. Renee Blount was focused on innovation, helping brands rethink, and ideate when she graduated Harvard. Right before the pandemic, she quit her innovation & brand consulting job in New York City to chase her dream of becoming an outdoor creative and photographer,...

June 17, 2021

KOM Cycling Expands into On-Bike Storage Category with Two New Products

East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line of cycling products – this time more focused on outdoor riding for the summer season:...

June 17, 2021

Kryptonite Adds New Security Options for E-Bike Owners

Canton, MA, USA– E-bikes are one of the fastest-growing and most expensive cycling categories, two of the chief reasons they have become top targets for theft nationwide. With the COVID-19 pandemic spurring unprecedented bike industry growth last year (according to NPD data[1]) and as more people purchase bikes for recreation...

June 17, 2021

Kitsbow Debuts First Film in 36 Hours in Kitsbow Series for 2021

OLD FORT, North Carolina (June 17, 2021)— Kitsbow is thrilled to debut the first film in its 2021 36 Hours in Kitsbow series. 36 Hours in Kitsbow is a unique film series in which Kitsbow provides grants of money and gear to enable aspiring filmmakers to tell their unique and original...

June 17, 2021

Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth

FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward Partners assumes majority ownership in this fast-growing industry stalwart. This acquisition will set Superfeet up...

June 17, 2021

The Big Gear Show welcomes Media

PARK CITY, UT (6/17/21) – The Big Gear Show, a premier outdoor industry gear event for summer 2021, has officially opened its media credential portal for the inaugural invite-only edition. The show will be held August 3-5 in Park City, Utah. Interested working media professionals should visit: https://www.thebiggearshow.com/media/and fill out...

June 17, 2021

SnoPlanks launches Street Surfers in collaboration with Gerry Lopez, with 100% of proceeds supporting The Conservation Alliance

BEND, Ore. (June 17, 2021) –SnoPlanks unveils its 2021 line of Street Surfer skateboards in collaboration with legendary surfer, Gerry Lopez, with 100% of proceeds directly supporting The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. SnoPlanks, creators of handmade snowboards and skis in Bend,...

June 17, 2021

PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments

LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a...

June 17, 2021

Whitewater Technology launches Paddle Amnesty and demo program at North Fork Championship this weekend.

Today Whitewater Technology, launches a first of it’s kind paddle recycling program at this weekend’s North Fork Championship on June 18-20th. The Paddle Amnesty program gives paddlers the opportunity to recycle any old, damaged or broken paddle at each event. Every paddle amnesty participant will receive a rebate on a...

June 17, 2021

Big Agnes Names Sespe Group to Represent Brand in Southwest

STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including...