May 17, 2021

Outdoorsy taps Backcountry as Official Gear and Adventurer Guide

AUSTIN, TEXAS (May 17, 2021)  — Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, and Backcountry, the premier online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences — from the merchandise needed to thrive...

May 17, 2021

Roam from Home Season 2 Provides Resources to Empower Activism

May  17, 2021-- ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s founders - the world’s leading adventure athletes, photographers, and filmmakers - launched the podcast in...

May 17, 2021

Nikwax Expands North American Team

{May 17, 2021, Seattle, WA}—Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has announced new hires accompanying its recent North American headquarters move. The new marketing staff will support current and future growth of the company in the outdoor industry and beyond. Selina...

May 15, 2021

Boulder start-up, CoolerClips, debuts line of must-have cooler add-ons

Boulder, CO - Boulder based start-up CoolerClips announces the launch of its premier line of high-quality cooler products and accessories for outdoor enthusiasts. CoolerClips turn your Yeti, RTIC or go-to cooler into the ultimate gathering spot for camping, boating, tailgating and all your outdoor adventures. Making its public debut on...

May 14, 2021

100% Signs Ken Block as Their Newest Visionary

SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...

May 14, 2021

Introducing the Maison Kitsuné x Helinox Collab

PARIS, France - May 14, 2021 - Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural summer playground. The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes...

May 13, 2021

ALPS Mountaineering Introduces Pinnacle Quilt

New Haven, Mo. - ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has announced the new Pinnacle Quilt for the 2021 camping season. An increasing number of base campers and backpackers are discovering the comfort and versatility of quilts for use as their...

May 13, 2021

CAKE Charts Path to Zero Emission Lifestyle with Backbone Media

Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder – and brainchild of POC – Stefan Ytterborn and the team at Backbone Media will...

May 13, 2021

LifeHandle Announces The Launch of Its Hands-Free Comfort Leash For Dogs and All-Purpose Handle For Carrying Gear

BOSTON, MA. (May 13, 2021) — LifeHandle, a new direct-to-consumer brand that manufactures assistive carrying devices and accessories, today announces the launch of its first two products, the Hands-Free Comfort Leash and the All-Purpose Handle. The Hands-Free Comfort Leash is designed to distribute your dog’s pull force across your core...

May 13, 2021

Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’

FERNDALE, Wash. (May 13, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce the finalists and winner of their first Our Community Retail Award. The 100% employee-owned company that’s committed to making a positive difference in...