June 8, 2021

Kokatat elevate Sage Donnelly and Tom Dollé to Pro Team

ARCATA, CA (June 8, 2021) – Two of paddling’s hottest young stars Sage Donnelly, of Carson City, NV, and Tom Dollé, of Lyon, France, have moved up to Kokatat’s Pro Team. The two reigning World Champions have long been Kokatat ambassadors. “Sage and Tom have emerged from the junior ranks...

June 8, 2021

Electrolit Launches Fresh, Modern Summer Campaign For 2021

CERRITOS, Calif. (June 8, 2021)– Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction will...

June 8, 2021

Mechanix Wear and 100%® Partner For Exclusive Glove Collection

SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...

June 8, 2021

Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction

LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according to the Ellen MacArthur Foundation and the World Economic Forum. Today, on World Oceans Day,...

June 8, 2021

US Trail Running Conference announces theme for 2021 – 
Trail Running as a Restorative Sport

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...

June 8, 2021

Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes,  today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that allow...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 7, 2021

Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth

SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...