June 7, 2021

Diamondback Announces Partnership with LOGE Camps

KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...

June 7, 2021

Grassroots Outdoor Alliance opens Switchback real-time data tool to all members

MONDAY, JUNE 7 2021– Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent outdoor retail, announced this week the graduation of their Switchback data tool from pilot phase to general availability for all Grassroots members. Developed in partnership with PivotPoint Retail, the new Switchback platform...

June 7, 2021

Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development

DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...

June 7, 2021

Chaco Footwear and Thomas Rhett Collaborate On New Summer Collection

ROCKFORD, Mich. (June 7, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett today announce the Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Thomas Rhett’s passion for the outdoors and time spent exploring outside with his family. With the...

June 3, 2021

Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show

PARK CITY, UT (June 3, 2021) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning Face Mask Kit to every show attendee. At the start of the pandemic, Outdoor Research...

June 3, 2021

MacNeill Pride Group Appoints CEO and Board of Directors to Bolster Market-Leading Outdoor & Sporting Goods Brands

BRENTWOOD, Tenn. – [June 3, 2021] – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer. MPG is a portfolio company of Centre Partners. Bornholtz, who has over 30 years of experience...

June 3, 2021

Outdoor Prolink Launches Manifesto; Outlines Commitment to A Responsible and Productive Pro Channel

BOULDER, CO. (June 3, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and...

June 3, 2021

Performance Hunting brand KUIU Adds Gila Hot Weather Hunting Line to Expanding Technical Apparel Options

Dixon, CA (June. 3rd 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila...

June 3, 2021

Campspot Launches Mobile App in Time for Busiest Season Following 220% Increase in Bookings in 2020

GRAND RAPIDS, Mich., June 3, 2021 /PRNewswire/ -- Campspot, the leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, today announced the launch of a mobile app to make it even easier for campers to search, discover and book their perfect camping trip. With the Campspot Mobile App, available on...

June 3, 2021

SCARPA names climber Jordan Cannon to athlete roster

BOULDER, Colo. (June 3, 2021)– SCARPA, one of the world’s leaders in performance mountain footwear, added climber Jordan Cannon, a longtime grassroots brand ambassador, to its professional athlete team. Cannon became the fifth person to free-climb “Golden Gate” (5.13) on El Cap in under 24 hours in November 2020, and...