June 3, 2021

TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale

Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...

June 3, 2021

Tread Labs Doubles Down on B2B Efforts

WOBURN, Mass. – After experiencing significant growth in its direct-to-consumer business, Tread Labs is expanding its wholesale business to brick and mortar stores, as well as online retailers, through a partnership with the UBER Group and the hire of a Channel Manager for the wholesale side of the business. “Given...

June 3, 2021

Hillsound Equipment Joins Responsible Packaging Movement

Vancouver, BC (June 3, 2021) - Hillsound Equipment, the leader in innovative and award-winning outdoor accessories, has joined the ResponsiblePackaging Movement to further develop sustainable practices. The movement, founded by prAna, is uniting and encouraging brands to work towards an industry-wide elimination of plastic and increase the use of non-virgin...

June 3, 2021

How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings

BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...

June 3, 2021

KINeSYS Sunscreen Partners with The RiderBox

Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...

June 3, 2021

UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery

Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...

June 3, 2021

World Cup Gold Medalist And LGBTQI+ Activist Alex Johnson Partners with Athletic Brewing to Create Limited-Release Blood Orange IPA, Rainbow Wall

STRATFORD, CT AND SAN DIEGO, CA — From the walls of the world’s top climbing competitions and the world’s greatest routes to fostering a supportive environment for LGBTQI+ athletes, Alex Johnson is a champion. Athletic Brewing Company, the leading brewer of craft beers that just happen to be nonalcoholic, is...

June 3, 2021

Inviting All Adventurers to Go Where Glass Can’t Follow: STILLHOUSE Launches The Unbreakable Summer Challenge

CORAL GABLES, June 3, 2021 – The great outdoors just got even greater; STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can’t...

June 3, 2021

ALPS Mountaineering Announces Radiance

New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has just introduced its new Radiance Quilt for campers who desire extra room for their wilderness sleeping comfort. Designed for use with a sleeping pad, the Radiance Quilt is generously sized for...

June 3, 2021

Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC

New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...