April 10, 2021

Western States, GU Energy Labs Reach Sponsorship Agreement

AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...

April 9, 2021

Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record

Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...

April 9, 2021

KINeSYS Announces 2021 Champions

Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...

April 9, 2021

Buddy Now Offers USAFL On-Demand Accident Insurance

RICHMOND, Va. April 9, 2021 — Beginning today, insurance technology startup Buddy (https://buddyinsurance.com) is protecting the United States Australian Football League (USAFL) with the league’s first-ever individual accident insurance offered to its players, officials, trainers and administrators. Participants in the rough-and-tumble sport will be guarded against medical costs that can...

April 9, 2021

Athletic Brewing Expands Partnership with Spartan into Canada and the UK

BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...

April 8, 2021

Origin Announces New Partnership with Taiga, a Leading Developer of Electric Off-Road Vehicles

WHISTLER, B.C., April 8, 2021 - Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts. Origin will work with Taiga to develop their brand strategy. “The collaboration between Taiga and Origin...

April 8, 2021

GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System

Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...

April 8, 2021

Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors

PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in...

April 8, 2021

Miraflora Grows its PR Efforts with Backbone Media

BOULDER, Colo. (April 8, 2021) – Miraflora Naturals, purveyor of 100% organic hemp flower oil products, has partnered with Backbone Media to help its business blossom through public relations, affiliate marketing, and social media support. The relationship aims to educate consumers about the many benefits of CBD, as well as...

April 8, 2021

Oboz doubles down on its One More Tree program for April

Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This...