April 5, 2021

Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race

Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...

April 5, 2021

Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine

Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...

April 3, 2021

Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home

DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more....

April 3, 2021

Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado

TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...

April 1, 2021

REVEAL Global Media Conference Announces Presenting Brand Lineup for Spring/Summer Event

BOULDER, Colo. - April 1, 2021 - REVEAL Global Media Conference, an event series designed to bring together the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces the lineup for the REVEAL Spring/Summer event happening on April 6...

April 1, 2021

Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches

(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...

April 1, 2021

Mountainflow eco-wax launches a new line of natural products

BONEDALE, Colorado (April 1, 2021) – Mountainflow eco-wax today announced a new line of all-natural, sustainable mustache wax for the discerning mustachian looking for an upgrade in handsomeness and sex appeal. The new line of men’s grooming waxes will debut in three exciting flavors; light-beer, mountain musk, and cool-ranch. “At mountainFLOW,...

April 1, 2021

Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand

SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied...