April 26, 2021

Saucony® Unveils All-New Freedom 4

WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...

April 26, 2021

Outerbike Plans to hold October Bike Demos in Bentonville and Moab

MOAB, Utah (April 26, 2021) –Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announced today that they will be running this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake...

April 26, 2021

Craig Anderson Joins Team At Award-Winning Scandanavian Luggage Brand

Oslo, Norway (April, 2021) - Db, the award-winning Scandanavian luggage company, announced its signing of Australian freesurfer Craig Anderson today. Craig joins an increasingly impressive roster of surfers that are repping the brand, including Jordy Smith, Sage Erickson, Noah Wegrich, Kepa Acero, Alana Spencer and more. “I’m really excited to...

April 26, 2021

Backcountry.com Announces New Chief Financial Officer

PARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th.  The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team...

April 26, 2021

An endurance trike for long, fast rides: TerraTrike’s GTS is a potent blend of comfort and performance

GRAND RAPIDS, Mich. — For spring 2021, TerraTrike is going big with an ambitious new model inspired by its popular Gran Tourismo, and the result is a faster, more stable and more comfortable ride. The Gran Tourismo Sport, or GTS, is TerraTrike’s entry to the growing category of all-road endurance...

April 26, 2021

Buddy and Rezo Systems Announce Partnership

RICHMOND, Va. April 26, 2021 — A letter of intent between Buddy (https://buddyinsurance.com/) and Rezo Systems (https://rezosystems.com/), the foremost creator of custom activity-based reservation systems, was announced today. The agreement means that owners and operators in the adventure tourism and outdoor resort spaces (including ski, bike and kayak rentals; whitewater...

April 23, 2021

Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited

(Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to making meaningful and lasting connections within its company, across communities and around the world, united...

April 23, 2021

Grassroots Outdoor Alliance builds on data and communications strengths with new hires, new roles

(Asheville, N.C.) -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, is making key promotions to their internal team and adding new staff roles to bolster their data and communications capabilities. Promotions include Dana Howe, who will now serve as Grassroots Director of Membership and Education,...

April 22, 2021

Swiftwick® Partners with The Urban Nature Program and Oasis Bike Shop to Help Local Youth Adventure Outside

Franklin, TN (April 23, 2021)  — Swiftwick® is proud to announce a partnership with two local organizations, Nashville’s Urban Nature Program and Oasis Bike Shop, to empower youth in the community to explore the outdoors. Swiftwick will provide gear, financial support, and dedicated staff volunteering hours to both organizations. The...

April 22, 2021

Land ‘N Sea Announces Distribution of Airhead and Sportsstuff Branded Products

Denver, CO (April 22,2021)– Airhead Sports Group (ASG) is pleased to announce Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the US and Canada.  Land ‘N Sea and ASG, both under new leadership for the past two years, recognize...