May 25, 2021

New lifestyle frames by Costa Sunglasses offer premium lens technology in beach-ready styles

DAYTONA BEACH, Fla. – Costa Sunglasses- the first manufacturer of color-enhancing, all-polarized glass sunglass lenses - grows its lifestyle collection just in time for summer with two new beach-ready lifestyle frames, the Rincondo and the feminine Maya. The new frames are built for those looking to enjoy long days on...

May 25, 2021

Pure Gravel Debuts Pre-Ride Show at Unbound Kansas

Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling, is producing an entertaining Pre-Ride Show debuting at Unbound Gravel June 3-4 in Emporia Kansas. The presenting broadcast sponsor is FSA - Full Speed Ahead. The Pre-Ride Show will be filming in Emporia, Kansas June 3–5, 2021 at the...

May 25, 2021

Grand Trunk Acquires Alite Designs

BOUNTIFUL, Utah (May 25, 2021) — Grand Trunk, the pioneering brand for adventure travel goods and innovator of the travel hammock, has acquired Alite Designs, the company behind the iconic Monarch camp chair. Starting next year, Alite products will be available under the Grand Trunk brand name. Tae Kim, a former equipment...

May 25, 2021

Alpine Parrot Spreads its Wings with Backbone Media Partnership

DENVER, Colo. (May 25, 2021) – Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors,...

May 25, 2021

Chaco Increases Footwear Production, Customization and Repair Capacity with Move into New Michigan Factory

ROCKFORD, Mich. (May 25, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, has moved into a larger and upgraded U.S. manufacturing facility in Rockford, Michigan, to meet growing demands for increased footwear production, customization program, and reweb and resole requests from consumers. The new factory is 25% larger than the previous facility and increases...

May 25, 2021

Suunto Unveils Its Thinnest, Smallest and Toughest Watch Ever, the Suunto 9 Peak

HELSINKI (May 25, 2021) – Suunto, global leader in sports watches, dive computers and precision instruments, launches it’s newest flagship watch, the Suunto 9 Peak, the thinnest, most powerful and uncompromisingly durable watch in brand history. Inspired by the award-winning Suunto 9 Baro, the Suunto 9 Peak is designed for...

May 24, 2021

Velocio launches 2021 Unity Jersey to support climate focused non profit partners

Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...

May 24, 2021

North St. Bags Debuts the Venture, Brand New 30L Pannier

Portland, Ore.  -- North St. Bags is proud to introduce the Venture Pannier, a 30-liter bike bag that bolsters they’re already comprehensive line with another, larger, option. North St. crafted the Venture Pannier to excel at every turn. Whether it takes you to your day at the office, an afternoon...

May 24, 2021

goodr Announced as the Official Sunglasses of the 2021 OCRWC

To tackle a beast like Vermont’s Stratton Mountain, you need to be a beast — and sunglasses-maker goodr knows the perfect eyewear to give you that extra edge. That’s why Adventurey is proud to announce that goodr will be the official sunglasses of the 2021 Obstacle Course Racing World Championships,...

May 24, 2021

Outdoor Foundation Announces Four New Thrive Outside Communities

BOULDER, Colo. (May 24, 2021) —Outdoor Foundation, the organization dedicated to reversing the trend of decreased outdoor participation, today announced its second cohort of Thrive Outside Communities in St.Louis, Missouri; the Twin Cities region, Minnesota; Philadelphia, Pennsylvania; and the state of Maine. The Outdoor Foundation’s Thrive Outside Initiative awards multi-year,...