April 1, 2021

Athletic Brewing Announces One of the Nation’s Largest Trail Grants ever as Part of Its Ongoing Two For The Trails Program

STRATFORD, CT and SAN DIEGO, CA - Athletic Brewing announced its first round of funding as part of its Two For the Trails 2021 grant program. The brewery will disperse $500,000 to trail-based non-profits across America between now and the end of June. The newly announced grants are part of Athletic Brewing’s Two...

April 1, 2021

Nikwax Develops New Product to Lighten the Load

[April 1, 2021, Seattle, WA]—Nikwax, a leader in developing innovative technologies for outdoorists, from high performance PFC-Free aftercare to a hydrophobic down fill that withstands a 10,000 minute shake test, announced today a new aftercare product. “We are so pleased to share our newest product, HE3. Direct,” said Heidi Allen, VP...

April 1, 2021

Kodiak Hikes to New Heights in Spring ’21 Collection

Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...

March 31, 2021

Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall

AUBURN, N.h.  -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...

March 31, 2021

Hyland’s Powered Announces 2021 Ambassador Lineup

LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...

March 31, 2021

Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic

BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...

March 30, 2021

Kora Announces New Neema Collection of Lightweight Technical Base Layers

March 30, 2021 - Kora (https://koraoutdoor.com), the pioneer in using yak wool for performance apparel, today announces the launch of its new Neema Collection, a lightweight blend of yak wool, merino, and CoolMax Eco™. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema...

March 30, 2021

Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers

DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...

March 30, 2021

Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits

Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...