May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...

May 12, 2021

La Sportiva Introduces New Southeastern US Sales Representation

May 12, 2021 (BOULDER, Colo.) – Today, La Sportiva announces new representation in the Southeast Region of the US. John and Brad Dorough, co-owners of Vertical Momentum Rep Agency, will represent La Sportiva NA in the Southeast effective immediately. John and Brad have built an impressive agency serving vertical disciplines as long...

May 12, 2021

Rab Adds Skier Julian Carr To Athlete Roster

Louisville, CO (May 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has added skier Julian Carr to its roster of athletes, giving the company a celebrated name in the world of skiing as...

May 12, 2021

GSI Outdoors Launches Sustainability Partnership with Seatrees

Spokane, Wash. — GSI Outdoors today announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees, an organization full of great people doing outstanding work to help reverse climate change, is a company that not only aligns...

May 11, 2021

LifeStraw Expands Home Product Portfolio With Water Filter Dispenser Available Now

BALTIMORE – LifeStraw®, an innovative, sustainable B Corp, focused on safe drinking water access around the world, announces the expansion of its home product portfolio, debuting the 18-cup LifeStraw Home water filter dispenser priced at $59.95. The BPA-free dispenser is one of the only products in its category that removes...

May 11, 2021

Scandinavian luggage brand Db removes the buy button from its website, launches collection exclusively with surf shops.

Oslo, Norway - Db, the award-winning Scandanavian luggage company, has followed the announcement of it’s two surfboard bag models - The Bunker and The Shelter - with an exclusive launch with 100 specialty surf shops across the US, Europe and Australia. The Company made the decision to remove the ability...

May 11, 2021

Jaybird Announces Partnership With U.S. Soccer Champion, Kelley O’Hara

PARK CITY, Utah — May 11, 2021— Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional U.S. soccer player, Kelley O’Hara. The two-time FIFA Women’s World Cup champion and Olympic gold medalist currently plays for the Washington Spirit in the National...

May 11, 2021

Decathlon Signs Jamal Hill, U.S. Ranked Number One Paralympic Swimmer, to Sponsorship

SAN FRANCISCO (May 11, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced a partnership with Los Angeles-based paraswimmer, Jamal Hill, who is currently ranked number one in the U.S. Paralympic 100-meter freestyle and number six in the world. As a U.S. National Team member, Hill is competing at...

May 11, 2021

Dakine Expands Mountain Bike Category With New Gear And Updated Apparel Launches

LOS ANGELES (May 11, 2021) — Dakine is excited to announce it is growing its mountain bike category for Spring 2021 with the addition of high-performance riding footwear alongside an updated technical apparel line. The new mountain bike footwear is a testament to Dakine’s ongoing mission to innovate in the...