April 1, 2021

Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches

(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...

April 1, 2021

Mountainflow eco-wax launches a new line of natural products

BONEDALE, Colorado (April 1, 2021) – Mountainflow eco-wax today announced a new line of all-natural, sustainable mustache wax for the discerning mustachian looking for an upgrade in handsomeness and sex appeal. The new line of men’s grooming waxes will debut in three exciting flavors; light-beer, mountain musk, and cool-ranch. “At mountainFLOW,...

April 1, 2021

Noble Biomaterials Launches New Antimicrobial Fabric Solution Under Ionic+™ Brand

SCRANTON, PA. (April 1, 2021) — Noble Biomaterials, creator of the most advanced antimicrobial system on the planet, announces today the release of their new Ionic+™ fabric solution, Ionic+™ Durable. Ionic+ Durable is a silver-based fabric finish that is an effective, expedient way to deliver antimicrobial benefits. It is applied...

April 1, 2021

Athletic Brewing Announces One of the Nation’s Largest Trail Grants ever as Part of Its Ongoing Two For The Trails Program

STRATFORD, CT and SAN DIEGO, CA - Athletic Brewing announced its first round of funding as part of its Two For the Trails 2021 grant program. The brewery will disperse $500,000 to trail-based non-profits across America between now and the end of June. The newly announced grants are part of Athletic Brewing’s Two...

April 1, 2021

Nikwax Develops New Product to Lighten the Load

[April 1, 2021, Seattle, WA]—Nikwax, a leader in developing innovative technologies for outdoorists, from high performance PFC-Free aftercare to a hydrophobic down fill that withstands a 10,000 minute shake test, announced today a new aftercare product. “We are so pleased to share our newest product, HE3. Direct,” said Heidi Allen, VP...

April 1, 2021

Kodiak Hikes to New Heights in Spring ’21 Collection

Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...

March 31, 2021

Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall

AUBURN, N.h.  -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...

March 31, 2021

Hyland’s Powered Announces 2021 Ambassador Lineup

LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...

March 31, 2021

Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic

BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...