March 8, 2021

Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season

Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...

March 8, 2021

Backcountry Access Releases New BC Air Touring Helmet Designed Specifically for Backcountry Skiing and Snowboarding

Boulder, Colo. — Backcountry Access has released its new 2021/22 season BC Air touring helmet designed specifically with backcountry skiing and snowboarding in mind. The new BC Air touring helmet broadens BCA’s offering of preventative backcountry gear to include head protection products that help mitigate blunt force trauma in the event...

March 8, 2021

GCI Outdoor Sponsors the 2021 AdventurUs Women Escape Event Series

HIGGANUM, Conn. (March 8, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announce a new partnership with AdventurUsWomen Escape Event Series for 2021. Returning after a pause in 2020 due to COVID, the successful AdventurUs Women Escapes Event Series is an all-inclusive, multi-sport adventure weekend,...

March 8, 2021

Mammut Announces Women’s Scholarship with American Mountain Guides Association

(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...

March 8, 2021

Matador Revamps the Product That Launched the Brand

BOULDER, Colo. (March 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the new Pocket Blanket and Pocket Blanket Mini, significantly updated versions of the brand’s flagship products. The award-winning Pocket Blankets are lightweight, waterproof blankets that conveniently pack down to the size of...

March 8, 2021

NATHAN Sports Launches First Ever Apparel Collection

Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...

March 8, 2021

Oiselle Expands Bras for Girls Program with In2Sports Bra Launch

Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017,  Bras for Girls’ mission...

March 5, 2021

National Bicycle Dealer Association Activates Endorsement of The Big Gear Show to Support Challenges IBDs Continue to Face in 2021

PARK CITY, UT (MARCH 5, 2021) – The National Bicycle Dealer Association (NBDA), the bicycle industry’s best-in-class provider of retailer-specific education and business growth resources, is issuing a call to action for IBDs to inform the organization’s Super Seminars and peer-to-peer networking opportunities in partnership with The Big Gear Show....

March 5, 2021

Hillsound Equipment Expands Sales Team With Additions in Canada and US

Hillsound Equipment, leading producer of winter traction equipment, gaiters and ultralight seats for outdoor enthusiasts, has partnered with Pro Line Sports Ltd and Endless Adventure Sales to further the distribution of their products in the Western Canadian and the US Pacific Region. Pro Line Sports Ltd was established in 1974...

March 4, 2021

Deuter Blends Affordability, Award-winning Kid Carrier Technology in New Kid Comfort Venture

LONGMONT, Colo. (March 2, 2021) —Deuter, the global leader in high-quality, comfortable, functional and durable framed kid-carry solutions, is adding to its best-in-class collection for Fall 2021 with the competitively priced, value-rich Kid Comfort Venture. Lightweight, safe and feature-laden for families ready to take the next step into the outdoors, the...