PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 30, 2021
Kora Announces New Neema Collection of Lightweight Technical Base Layers
March 30, 2021 - Kora (https://koraoutdoor.com), the pioneer in using yak wool for performance apparel, today announces the launch of its new Neema Collection, a lightweight blend of yak wool, merino, and CoolMax Eco™. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema...
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March 30, 2021
Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers
DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...
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March 30, 2021
Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits
Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...
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March 30, 2021
Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 30, 2021
Dynafit To Serve As Presenting Sponsor of Gnar Runners Series
BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...
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March 29, 2021
US Trail Running Conference Webinar provides actionable steps to grow trail communities
Estes Park, CO – The third webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Thursday, March 25. The session subject: Growing Your Trail Running Community featured four industry leaders that have been successful in...
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March 29, 2021
Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
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March 29, 2021
Bawi Mana Holding, LLC Develops 100% Natural CBD Shot
MESQUITE, TX (March, 2021)— Pickle Juice –the world's first and only scientifically proven, anti-cramping solution– announced the launch of Bawi Mana Holding, LLC to bring functional and emerging products to market, beginning with their 100% natural Orange Burst CBD Shot designed to provide various benefits targeting the mind and body. The brand’s first...
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March 29, 2021
Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night.
Las Vegas, NV (March, 2021)- Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be partnered...