PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 17, 2021
Introducing Culturelines: An ARTILECT Studio Project
BOULDER, Colo. - MARCH 17, 2021 - ARTILECT, a new performance-driven apparel brand, today announces the official launch of Culturelines, a new magazine and website designed to document the paths we follow, the people we meet, and the things we discover along the way. The goal is to surface stories...
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March 17, 2021
Big Agnes Supports Conservation Organizations with New Nature Print Chair Collection
STEAMBOAT SPRINGS, Colo. (March 17, 2021)– Big Agnes, the Steamboat Springs-based outdoor equipment brand, today introduced its new Nature Print Chair Collection, a continuation of the brand’s furniture line featuring prints inspired by the natural surroundings near the brand’s headquarters. The new collection includes “Brown Trout”, “Lichen” and “Elevation” prints,...
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March 17, 2021
Spartan Kids Foundation + Blessings in a Backpack Kick-Off Food & Fitness Campaign to Promote Healthy Lifestyles for Kids
Boston — Spartan Kids Foundation, the not-for-profit arm of the world's leading endurance sports and wellness brand Spartan, is expanding its alliance with Blessings in a Backpack, one of the nation's largest providers of donated food for kids. Together, they're launching a new Food & Fitness initiative called "Spartan KidFit"...
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March 16, 2021
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers and snowboarders, offering a host of incentives to participants including three full day lessons, rentals...
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March 16, 2021
Deuter Kid Comfort Framed Child Carrier Earns REI Co-op Editors’ Choice Award for 2021
LONGMONT, Colo. (March 16, 2021) —Deuter, the global leader in backpacks and outdoor equipment, celebrates the recognition of its Kid Comfort Child Carrier with an REI Co-op Editors’ Choice Award for 2021. REI Co-op’s editorial awards program highlights the top-performing products in a set of rigorous field tests by REI staff...
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March 16, 2021
Rumpl Announces B Corp™ Certification
PORTLAND, Ore. (March 16, 2021) – Rumpl, the category leader in technical outdoor blankets, announces its B Corp certification and commitment to values-based business practices. B Corps are the best in the world at balancing purpose and profit, and over the past year, Rumpl set out to prove itself and...
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March 16, 2021
Gregory receives 2020 Outdoor Sports Industry Performance Award by NPD Group
SALT LAKE CITY, UTAH (March 16, 2021) –Gregory, a global leader in the pack space for more than four decades, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in the U.S. Gregory was...
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March 16, 2021
SKLZ Launches into Lacrosse with Quickster Lacrosse Goal and Universal Shooting Targets Training Products
Carlsbad, Calif. (March 16, 2021)— SKLZ, the leader in premium sports training equipment and fitness gear, debuts two new lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish the SKLZ lacrosse category. The portable and low-cost Quickster Lacrosse Goal and the easy-to-use Universal Shooting Targets are now available...
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March 16, 2021
Red Bull Raid Returns to Squaw Valley to Celebrate Local Tahoe-area Rippers
Olympic Valley, CA- (March 16, 2021) - Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain riding–returns to Squaw Valley April 2-3, 2021, at the new location of CII Ridge. This time,...
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March 16, 2021
New Strike Indicator Revolutionizes Simplicity and Accuracy in Fly Fishing
Nashville, TN (March 16th,2021) - The Strike Indicator Company continues to innovate with their best-selling New Zealand Strike Indicator System. Experienced fly anglers know that 90% of a trout’s diet are sub-surface nymphs, and so by mimicking nymph behavior with an adjustable, knotless, sensitive and stealthy system boosts fly fishing...