PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 10, 2021
Backpacker Magazine Bestows MSR with Coveted Editors’ Choice Award for New Guardian™ Gravity Purifier
SEATTLE, Wash. (March 10, 2021) –Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand and leader in water treatment science, is honored to receive an Editor’s Choice award from Backpacker magazine for the Guardian™ Gravity Purifier, as part of their Spring Buyer’s Guide. This prestigious outdoor industry award is given annually...
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March 10, 2021
Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman
STEAMBOAT SPRINGS, Colo. (March 10, 2021)— Honey Stinger, the honey-powered sports nutrition brand, announces their partnership with professional basketball player, James Wiseman. Selected as the second overall pick in the 2020 NBA Draft, James Wiseman is already showcasing his innate talent and charming character both on and off the court. Wiseman and Honey...
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March 10, 2021
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice, Gold award from Backpacker Magazine. The rare 1,000-fill RDS-certified down jacket hit the market in...
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March 10, 2021
Ascent Recovery Water Gains National Distribution at The Vitamin Shoppe
DENVER, COLORADO - March 10, 2021 - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced a new distribution deal with The Vitamin Shoppe, a New Jersey-based retailer of nutritional supplements. Ascent’s recently launched Recovery Water will be available at 247 retail locations...
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March 10, 2021
Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets
EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021)-- Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing...
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March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
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March 10, 2021
Indyeva Launches New Spring/Summer 2021 Women’s Apparel Collection
MONTREAL (March 9, 2020) — Indyeva (formerly Indygena), a thoughtful outdoor clothing company for women, unveils its highly anticipated apparel collection for Spring/Summer 2021 today. With sustainability, comfort and style at the core of the brand, the new Spring collection is inspired by the ever-changing seasons and women who are...
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March 10, 2021
New American Camp Association Survey Demonstrates Camps Can Operate Safely
Martinsville, IN (March 9, 2021) — A new American Camp Association (ACA) study of 486 camps that served 90,000 campers reports that only 30 campers had confirmed COVID-19 cases in 2020. This is a direct result of the summer camp industry’s focus on developing leading-edge child safety standards from the...
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March 10, 2021
Best-selling Costa sunglasses now available in extended sizing – for every angler
DAYTONA BEACH, Fla. (March 9, 2021) – Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg™ and Spearo™. The Ferg and Spearo XL deliver performance and comfort - in an extended size - to keep...
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March 9, 2021
PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "802-989-3465Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...