February 16, 2021

RANGE + Monday Partner on a Collaborative Agency Experience

Vancouver, BC – February 16, 2021 – RANGE and Monday, two female-founded, creative consulting agencies serving the outdoor, active and lifestyle markets, have announced a new strategic partnership. Over the past decade, RANGE has become the go-to source for trend and color forecasting, consumer insights, immersive seasonal kickoffs and creative...

February 16, 2021

Oboz launches partnership with Black Folks Camp Too

Bozeman, Mont., (February 16, 2021) — Oboz Footwear has partnered with North Carolina-based Black Folks Camp Too (BFCT) in support of its mission to introduce and educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors. As part...

February 16, 2021

OrthoLite® Partners with Buffalo Groupe and Verde Brand Communications as Collective Agencies of Record

AMHERST, Mass. (February 16, 2021) - OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand development, creative, advertising, social media, and public relations. After an extensive nationwide search, OrthoLite selected...

February 16, 2021

Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack

WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...

February 16, 2021

Thule to Open First Brand Store in North America in Downtown Denver

Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all of...

February 16, 2021

LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021

OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...

February 16, 2021

Pivot Elevates All-Terrain Riding with New E-Vault Set to Electrify Performance

Tempe, AZ  – Feb. 16, 2021 – Developed by one of most premium bike companies in the world, Pivot Cycles®, the new E-Vault is a bold and sophisticated approach to electric-assist urban and gravel cycling that bolsters human capability and performance. Expanding possibilities and exploring limits, its refined fusion of...

February 16, 2021

rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k

February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...

February 15, 2021

Can’d Aid to Launch CANvas CANpaign Artist Competition — A Chance to Win $5,000 and Have Your Recycling-Themed Artwork Featured on Water Cans

Longmont, Colorado (February 15, 2021) — Can’d Aid is searching for talented artists — passionate about recycling and the environment— to submit their original artwork for a chance to be featured on Can’d Aid’s 12 oz. infinitely recycled aluminum cans donated by Ball Corporation. These cans will be used to...

February 12, 2021

deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection

LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as...