PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 8, 2021
Klean Kanteen Expands Reusable Lineup to Include Food Solutions
CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made...
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February 8, 2021
Astral Hires Industry Vet David Orr as Chief Revenue Officer
Asheville, NC – February 8, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of David Orr to its leadership team. Orr will act as Chief Revenue Officer, overseeing the brand’s global commercial strategy. Orr began his career in footwear at Adidas before moving...
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February 8, 2021
Hilary Hartley joins Thule Group as President Region Americas
Hilary Hartley has been appointed Business Area President Region Americas for Thule Group and will become a member of the global corporate management team, reporting to CEO and President Magnus Welander. Fred Clark, who holds the Region Americas President role today and who announced his decision to retire last autumn,...
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February 8, 2021
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo. (Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the...
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February 8, 2021
Matador Keychain Mask Keeps Users Prepared and Protected
BOULDER, Colo. (Feb. 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Keychain Mask, a lightweight face mask that fits into a silicone keychain case, ensuring users will have a protective mask available whenever one is needed. “We’ve all experienced the ‘oh no’...
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February 8, 2021
Life Time Launches First-Ever Her Summit: An Outdoor Sport Education Series for Women from March 19-21
BOULDER, Colo., (February 8, 2021) - Her Summit, a virtual women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women was introduced today by Life Time, the premier omnichannel healthy lifestyle brand that owns and operates luxury athletic resorts and iconic athletic events. The virtual weekend...
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February 8, 2021
Nikwax Upgrades North American Headquarters
[Feb. 8, 2021, Seattle, WA]—Nikwax North America deepens its commitment to the North American market with a brand-new office in the Ballard neighborhood of Seattle. The larger space and improved systems provide room for growth, while the design and pedigree of the building mirror the Nikwax commitment to prioritizing sustainability....
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February 5, 2021
Cascade Designs Begins the New Year With Three New Hires
SEATTLE, Wash. (Feb. 5, 2021) - Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of Product, Jeff Moberg will work as a Product Line Manager and Ashley Brown will enter...
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February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
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February 5, 2021
The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama
BOSTON, Mass. (February 4, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...