March 29, 2021

Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster

PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...

March 29, 2021

Honey Stinger Partners with WNBA Legend Angel McCoughtry

STEAMBOAT SPRINGS, Colo.  (March 29, 2021)— Honey Stinger, the sports nutrition  brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...

March 29, 2021

Incrediwear Renews Partnership with EF Education-NIPPO

CHICO, CA (March, 29 2021)- Incrediwear, the industry leader of innovative, wearable anti-inflammatory accessories, is thrilled to announce the renewal of their partnership with EF Education-NIPPO for the second straight year. As the official recovery-wear supplier, Incrediwear will ensure all riders from the international professional team will have access to...

March 29, 2021

NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry

{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...

March 26, 2021

Bajio Sunglasses Selects Groundswell PR as Agency of Record

New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...

March 25, 2021

Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter

Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...

March 25, 2021

World-class Athletes Join Altra’s 2021 Elite Ambassador Team

Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...

March 25, 2021

Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs

SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...

March 24, 2021

National Park Trust Launches #MyParkMyWhy Social Campaign to Celebrate America’s Parks in the Lead Up to Its Annual Kids to Parks Day

Washington, D.C. (March 25, 2021) – In the lead up to its annual Kids to Parks Day celebration, held this year on Saturday, May 15, National Park Trust today announced the launch of its #MyParkMyWhy social media campaign. Because current CDC guidelines discourage large public events, the Park Trust is...

March 24, 2021

A Match Made in Steamboat – Point6 To Sponsor SBT GRVL

Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor.  The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...