February 3, 2021

Sun Valley Opens Sunrise Ski Zone

Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...

February 3, 2021

PEARL iZUMi Unveils The Crew

LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bikepackers, community cycling leaders and activists, coaches, content creators...

February 3, 2021

SWIX Debuts Concept Retail Store in Historic Lake Place

Haverhill, N.h. -- SWIX is thrilled to announce that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The story features a modern layout and design and will highlight products from SWIX as...

February 3, 2021

LIVSN’s EcoTrek Trail Pant Raises $100k on Kickstarter in Under 12 Hours

FAYETTEVILLE, Ark. - February 3, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, is proud to announce that - in under 12 hours - it crushed its fundraising goal for the EcoTrek Trail pants. With...

February 3, 2021

COROS Launches Updated Ski Touring Activity Mode

Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...

February 3, 2021

Buddy Adventure Insurance Says Aloha to Hawaii!

RICHMOND, Va. Feb. 3, 2021 — Hawaii is the 39th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which Buddy is...

February 3, 2021

BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events

Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...

February 3, 2021

Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection

February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...

February 3, 2021

PaddleTV’s Gear of the Year – Open for Submissions

Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted. Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...