March 1, 2021

Fjällräven Introduces Samlaren, a Unique Collection That Puts Leftover Fabrics to Good Use

LOUISVILLE, Colo. (Mar. 1, 2021) – Today, Fjällräven launches Samlaren—Swedish for “the gatherer.” This unique collection is a new concept rooted in Fjällräven’s commitment to quality and tradition of not letting resources go to waste. All products bearing the Samlarenbadge are created using leftover fabrics from Fjällräven’s mills and factories,...

March 1, 2021

Decathlon to Showcase New Camping, Hiking, Outdoor Gear at Live Virtual Press Event, March 9

SAN FRANCISCO (March 1, 2021) — Decathlon, the world’s largest sporting goods retailer, will host a live press event on March 9, 2021, at 8:30 a.m. PST. Attending media will meet design teams from Decathlon’s hiking, camping and backpacking brands, Quechua and Forclaz, and get a peek behind the scenes...

March 1, 2021

KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA

1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...

February 26, 2021

Costa Sunglasses Names Verde Brand Communications as PR Agency of Record

DAYTONA BEACH, Fla. (February 26, 2021) – Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations efforts. Started by a core group of anglers in 1983, Costa has been making high-performance,...

February 26, 2021

UnTapped Maple announces collaboration with 5-time Olympian Kikkan Randall

Williston, VT— Vermont-based all-natural athletic fuel brand, UnTapped Maple announces a partnership with five-time Olympian and gold medalist in cross-country skiing, Kikkan Randall. Thirty-eight-year-old Randall has been in Olympic retirement for three years, and in that time she has continued to pursue advocacy work, motherhood and competition, noting in her...

February 26, 2021

Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park

KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in Alvo’s newest creation, Berm Park mountain bike park in Canton, N.C. Diamondback will act as...

February 26, 2021

Western Carolina University to offer online outdoor industry certificate

CULLOWHEE, NC –Western Carolina University’s Office of Professional Growth and Enrichment will be offering a new online professional outdoor industry certificate beginning this spring. “This new, one-of-a-kind professional online certificate program taps into a key strength and economic growth area in Western North Carolina and nationwide: human desire to be...

February 25, 2021

Ignik Bolsters Sales Team with Powerhouse New Rep Groups

Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...

February 25, 2021

Rossignol opens the doors to its all-new Aspen retail store location

Park City, UT – Feb. 25, 2021 – Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of...

February 25, 2021

Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus

Rancho Santa Margarita, California (February 25, 2021) — Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events. McCabe was a rider on the then-named Holowesko Citadel pro cycling during the 2016...