PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 2, 2021
Solo New York Wins Prestigious SEAL Business Sustainability Award
NEW YORK, NY - March 2, 2021 - Solo New York, one of North America’s largest and most innovative bag and luggage brands, today announces that it has been awarded a 2020 SEAL Business Sustainability Award, which celebrates leadership, transparency, and commitment to sustainable business practices. Solo was awarded the...
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March 1, 2021
Introducing the New HP16R Headlamp from Fenix
Fenix has a long-standing reputation for building some of the most reliable, durable flashlights and headlamps on the market. Engineered with useful, easy-to-operate features and convenient, hands free accessibility, Fenix’s line of headlamps are made to perform. The newest addition is no exception. Fenix is pleased to introduce the new...
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March 1, 2021
Lava Linens Partners with Meteorite PR
Boulder, CO (March 2021)- Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it unveils new products and wholesale...
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March 1, 2021
Fjällräven Introduces Samlaren, a Unique Collection That Puts Leftover Fabrics to Good Use
LOUISVILLE, Colo. (Mar. 1, 2021) – Today, Fjällräven launches Samlaren—Swedish for “the gatherer.” This unique collection is a new concept rooted in Fjällräven’s commitment to quality and tradition of not letting resources go to waste. All products bearing the Samlarenbadge are created using leftover fabrics from Fjällräven’s mills and factories,...
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March 1, 2021
Decathlon to Showcase New Camping, Hiking, Outdoor Gear at Live Virtual Press Event, March 9
SAN FRANCISCO (March 1, 2021) — Decathlon, the world’s largest sporting goods retailer, will host a live press event on March 9, 2021, at 8:30 a.m. PST. Attending media will meet design teams from Decathlon’s hiking, camping and backpacking brands, Quechua and Forclaz, and get a peek behind the scenes...
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March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...
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February 26, 2021
Costa Sunglasses Names Verde Brand Communications as PR Agency of Record
DAYTONA BEACH, Fla. (February 26, 2021) – Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations efforts. Started by a core group of anglers in 1983, Costa has been making high-performance,...
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February 26, 2021
UnTapped Maple announces collaboration with 5-time Olympian Kikkan Randall
Williston, VT— Vermont-based all-natural athletic fuel brand, UnTapped Maple announces a partnership with five-time Olympian and gold medalist in cross-country skiing, Kikkan Randall. Thirty-eight-year-old Randall has been in Olympic retirement for three years, and in that time she has continued to pursue advocacy work, motherhood and competition, noting in her...
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February 26, 2021
Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park
KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in Alvo’s newest creation, Berm Park mountain bike park in Canton, N.C. Diamondback will act as...
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February 26, 2021
Western Carolina University to offer online outdoor industry certificate
CULLOWHEE, NC –Western Carolina University’s Office of Professional Growth and Enrichment will be offering a new online professional outdoor industry certificate beginning this spring. “This new, one-of-a-kind professional online certificate program taps into a key strength and economic growth area in Western North Carolina and nationwide: human desire to be...