February 24, 2021

New Faces, New Places, New Year: Superfeet Announces 2021 Global Ambassador Team

FERNDALE, Wash. (February 24, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce their new 2021 Global Ambassador Team is now finalized and online at Superfeet.com.  From professionals to amateur athletes, and traditional athletic pursuits to...

February 23, 2021

ReadyWise Launches Two New Emergency Backpacks

Salt Lake City, UT (February, 2021)​ - ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is thrilled to launch two new emergency backpacks, the Complete Emergency Backpack and the Ultimate Emergency Backpack. The launch of the two packs provides additional options to ReadyWise’s already impressive line of...

February 23, 2021

Youth Cycling Coalition Announces Partners and Launch of Pilot Program

BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program in Morgantown, West Virginia. Founded in 2019 with leaders from youth cycling programs across the...

February 23, 2021

Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

MANCHESTER, Vt. (Feb. 23, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila Shekar Pollak to its board of directors, effective immediately. Both Layfield and Pollak bring extensive...

February 23, 2021

Introducing the All-New Pivot Trail 429

Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...

February 23, 2021

The Shoe that Climbed the Dawn Wall and Free Soloed El Cap Gets Upgraded

February 23, 2021 (BOULDER, Colo.) – When La Sportiva climbers Tommy Caldwell and Alex Honnold team up for an objective, the results are often breathtaking and groundbreaking. Their most recent project is not a first ascent or a free solo, but an upgrade to the most important tool across all...

February 23, 2021

10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022

  BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations...

February 23, 2021

The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet

Westport, CT (February 23, 2021)— Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugarcane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide support for...

February 22, 2021

Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside

Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...

February 22, 2021

Chaco Changes Up the Chillos Collection with New Styles

ROCKFORD, Mich. (February 22, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, is pleased to introduce the newest additions to the Chillos family, the Chillos Sport and the Chillos Flip. The new styles round out the relaxation and recovery collection and build on the runaway success of the Chillos Slide...