September 4, 2024

NFL Star Brock Purdy Joins Ariat as Brand Ambassador

SAN LEANDRO, Calif. (Sept. 4, 2024) /OUTDOOR SPORTSWIRE/ - Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League’s San Francisco 49ers. As Ariat’s newest brand ambassador, Purdy will appear in national TV and...

September 3, 2024

Global performance apparel maker Youngone Corp. opens Canadian liaison office led by SVP Diana Seung

SEOUL, South Korea (Sept. 3, 2024) /OUTDOOR SPORTSWIRE/ - Youngone Corporation, world-class manufacturer of performance and fashion apparel, announces the opening of the Youngone Canada Liaison office, located in Vancouver, BC, on August 28, 2024. This strategic expansion underscores the company's commitment to enhancing its presence in the region and will...

September 3, 2024

Jogology® and The Running Event Debut Future Leaders Award to Celebrate and Honor Achievement in the Running Industry

Wake Forest, N.C. (September 3, 2024) /OUTDOOR SPORTSWIRE/ - In partnership with The Running Event, Jogology® announces its inaugural award for the 2024 Future Leader of the Year, which celebrates an individual who has been a driving force in the run specialty industry – championing innovation and leadership. The Future...

September 3, 2024

Noah Dines hits 2.5 million vertical feet skied in a year, breaking former record

/OUTDOOR SPORTSWIRE/ – It’s the first week of September and Fischer athlete Noah Dines has officially cracked the record for self-powered vertical feet skied in a calendar year. Dines crested over Aaron Rice’s 2016 mark of 2.5 million feet on Monday, September 1st at El Colorado, the resort in the...

September 3, 2024

Gregory Mountain Products and Unlikely Hikers Partner on Pack Collab in Fall 2024

SALT LAKE CITY, UTAH (Sept. 3, 2024)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the first pack manufacturer to launch a plus-size pack collection in 2021, is partnering with Unlikely Hikers on a collection of new everyday adventure and hiking packs. The collection is a celebration of the organization and its partnership with...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...

September 3, 2024

Teva Launches Fall 2024 Collection, Fusing Functional Performance and Comfort

GOLETA, Calif., (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), announces the arrival of its Fall 2024 launch introducing new functional performance and lifestyle products, rounding out the brand’s collection of year-round footwear designed for outdoor adventure. Following the launch of the Aventrail trail...

September 3, 2024

Peak Design Redefines Adventure Carry with New Outdoor Line

San Francisco, CA (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Peak Design, the global leader in carry solutions and crowdfunding, proudly announces its most anticipated soft-goods product launch to date: The Peak Design Outdoor Line. Representing the pinnacle of Peak Design’s soft-goods innovation, the Outdoor Line offers customizable modular organization, superior comfort...

September 3, 2024

RECCO continues partnership with AIARE to support Professional Growth Network

STOCKHOLM, Sweden. (Sept 3, 2024)/OUTDOOR SPORTSWIRE/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has continued its partnership with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Professional Growth Network. The partnership will enhance AIARE instructor and student awareness of RECCO technology...

September 3, 2024

National Ski Patrol Now Accepting EMT and WFR Credentials

LAKEWOOD, Colo. /OUTDOOR SPORTSWIRE/ – National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry, today announced that it is expanding its membership to include working patrollers who have first responder credentials, such as Emergency Medical Technicians (EMTs) and Wilderness First Responders...