PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 28, 2021
Hydro Flask announces 2021 Parks for All Giving Program Grant Recipients, boosting Parks for All Contributions over $1.9 million
Bend, OR (January 28, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is honored to announce the recipients of its 2021 Parks for All grant. The brand will donate more than $400,000...
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January 27, 2021
Giro Launches the Contour RS Goggle
(January 27, 2021 - Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the Contour RS (Reduced Size) features a smaller toric lens shape, utilizes Giro’s premium VIVID lens...
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January 27, 2021
CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...
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January 27, 2021
Salomon Announces New Sustainability Initiatives for Winter Sports Category
OGDEN, Utah (Jan. 27, 2021) — Salomon, the global leader in winter sports equipment, today announces the implementation of new, more sustainable design ambitions across its entire winter sports category. This more responsible approach to creating winter sports equipment—including hardgoods such as skis, ski boots, goggles and helmets—is another step toward...
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January 27, 2021
Selk’bag Launches Limited Edition, 100% Recycled Rainforest Print Wearable Sleeping Bag
Encinitas, Calif. (Jan. 27, 2021) – Inspired by the exceptional flora and fauna found deep in the Chilean forest preserve of Parque Oncol, Selk’bag is excited to launch its newest wearable sleeping bag made from 100% recycled material, the Rainforest. The limited edition Rainforest bag is designed to keep you...
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January 27, 2021
Fenix Introduces Two New Products to Their Line-Up: The PD32 V2.0 and The TK16 V2.0
Fenix has announced two new additions to their exceptional line of flashlight and performance lighting products. Fenix has been a leader in the lighting industry for decades and their newest additions offer the same level of craftsmanship and reliability that Fenix fans have come to expect. The PD32 V2.0 is...
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January 27, 2021
Orvis Partners with Hell’s Bay Boatworks to Launch Special Edition Skiff
MANCHESTER, Vt. (Jan. 27, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, and Hell’s Bay Boatworks, the renowned Florida-based boat maker, announce the launch of a new special edition skiff package that benefits Florida fisheries. The brands collaborated to design the Orvis Edition...
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January 27, 2021
Arc’teryx Commits $1 Million To Connect People To The Transformative Power Of Nature
NORTH VANCOUVER, British Columbia, January 27, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is marking the start of 2021 with a brand platform designed to better the human experience by connecting people to the transformative power of nature. The Arc’teryx Outer Peace initiative...
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January 27, 2021
Accidental Author: Freewaters Footwear Co-founder Eli Marmar Creates New Children’s Adventure Novel
Encinitas, CA (1.27.21)– There was no master plan. But in this time of increased fear and separation, industry veteran Eli Marmar felt compelled to put his creativity to paper and give the youth a spark of inspiration. Wind Quest, his debut novel, is an oceanic tale designed to inspire deep...
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January 27, 2021
Hiking Community Applauds Pause on New Energy Leases
Silver Spring, MD; January 27, 2021 – Following the announcement of Executive Orders to address the climate crisis, including a pause on oil and gas leases on public lands, American Hiking Society (AHS), provides this statement: Tyler Ray, Director of Policy and Advocacy, American Hiking Society: “American Hiking Society applauds the Biden-Harris...