February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...

February 2, 2021

SCARPA’s First Fully Biodegradable Shoe Wins 2021 Outdoor Retailer Innovation Award

BOULDER, Colo. (Feb. 2, 2021)– The new SCARPA Mojito Bio, the first 100-percent biodegradable shoe with a performance rubber sole, was recognized this month as a industry winner in the third-annual Outdoor Retailer Innovation Awards. The award recognizes the outdoor industry’s most innovative product releases each season. The Mojito Bio,...

February 2, 2021

TAXA Outdoors Unveils 2021 Woolly Bear Adventure Trailer + Basecamp

HOUSTON, TX (February 2, 2021)— TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, introduces its updated Woolly Bear rugged adventure trailer and basecamp for 2021. Lightweight, versatile and a camper’s dream, the new 2021 Woolly Bear offers thoughtful design updates and renovations to the interior...

February 2, 2021

Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution

SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy. It's an acronym: Klear Above Visibility Unlimited. Founded by...

February 2, 2021

Innerforce partners with AFSP to increase awareness on athletes’ mental health

Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....

February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

February 2, 2021

ElliptiGO Celebrates Record-Breaking 2020

San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...

February 1, 2021

Arc’teryx Welcomes Snowboarder Elena Hight to Global Athlete Team

(Global) NORTH VANCOUVER, Canada, February 1, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes snowboarder Elena Hight to the Arc’teryx athlete team. Kauai born and Lake Tahoe raised, Elena Hight started her career in the world of competitive snowboarding. After two decades spent pushing to progress the sport, including...

February 1, 2021

Grassroots cancels June 2021 Connect buying show, encouraging partners to stay connected with help from digital support tools and nearby regional events

KNOXVILLE, TENN (FEBRUARY 1, 2021) - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the cancellation of their spring Connect buying show, originally scheduled for June 7-10, 2021. The cancellation is based on numerous business factors which remain impacted by...