January 12, 2021

National Park Trust Announces 2021 Kids To Parks Day School Grants for Title I Schools

Washington, D.C. (January 12, 2021) – As part of its continued effort to support Title I schools and student access to park experiences, National Park Trust today announced its Kids to Parks Day School Grants Program in support of the 11th annual Kids to Parks Day celebration on Saturday, May...

January 11, 2021

GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador

HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...

January 11, 2021

Capranea secures strategic investment to drive global expansion

Baar, Switzerland., Eagle, Colorado —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion.  As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss...

January 11, 2021

Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone

ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny set out to build a community of hikers and adventurers of all shapes, sizes, genders,...

January 11, 2021

Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth

Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group for emerging brands, the current market conditions highlighted the opportunity for PBG to offer brands...

January 11, 2021

Giro Hires Josh Reid as Giro Snow Brand Manager

(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...

January 11, 2021

New Camp Share feature from Sēkr unlocks private land access for campers

SAN DIEGO (Jan. 11, 2021) – In its ongoing quest to open up the world of camping to anyone and everyone interested in adventure and exploring, Sēkr, creator of The Vanlife App, the only app to provide community connections and outdoor travel resources all-in-one, is excited to announce the introduction...

January 8, 2021

Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer

Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...

January 8, 2021

SWIX Athletes Make History at 2021 Tour de Ski

HAVERHILL, Mass. -- SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour de Ski. Diggins and Brennan are the first women to take gold and silver in the...

January 8, 2021

BCA releases Send and Return education videos focused on snowmobile-accessed skiing

Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and backcountry skiing prompted by Covid-19. The first video, “Getting the Goods Without Getting Buried”...