January 5, 2021

Roark Launches Run Amok: A Performance Trail Running Collection

Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok collection has the active adventure-enthusiast covered; pillar to post. From trail running, to training for...

January 5, 2021

YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner

Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 YNIQ Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call...

January 5, 2021

Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein

DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...

January 4, 2021

Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design

Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the company announces a new safety update to its award-winning Kitsbow Face Mask, Reusable, HEPA Type,...

December 30, 2020

Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA

BOSTON, Mass. –  Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...

December 29, 2020

Crosson Ski, rygr Carve Out Relationship

TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...

December 29, 2020

AdventureCORPS announces Badwater 267 VR

Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...

December 29, 2020

The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group

Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...

December 28, 2020

Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...

December 23, 2020

Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record

Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...