January 29, 2021

Introducing Fenix’s Newest Releases: The Ultra-Bright LR50R and The E-LITE Mini Flashlight

With the new year brings new releases from Fenix. Fenix has long been known for its quality flashlights and lighting solution products and these latest releases are no exception. These two new models announced from Fenix offer distinctly different, but equally useful features. The first new product, the LR50R Flashlight,...

January 29, 2021

VSSL Elevates Outdoor Coffee Experience with JAVA Launch

ABBOTSFORD, British Columbia – Jan. 29, 2021 – VSSL, creator of unique and versatile outdoor gear systems, routed in the traditions of self-sufficiency and wilderness survival, today launched VSSL JAVA –a premium, ultra-durable, portable handcoffee grinder.The JAVA’s high-end construction and first-class components are designed to deliver exceptional coffee, no matter...

January 28, 2021

OluKai Launches Premium Leather Sandals For All

Irvine, CA – Jan. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is excited to introduce new leather sandals for men and women.The men’s Tuahine and women’s ʻAukai are the latest additions to the brand’s award-winning sandal collection. These stylish sandals are designed with all-day adventure in mind and...

January 28, 2021

Pro Triathlete Ashleigh Gentle Re-Signs with Felt Bicycles for 2021

Rancho Santa Margarita, California (January 28, 2021)— Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season. The Australian star first joined forces with Felt Bicycles in 2014. Since then, Gentle has scored some incredible racing...

January 28, 2021

TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event

Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — "Easton Cycling 4-Day Royal Flush.” TransRockies and Easton Cycling will work together to further grow anticipation for this...

January 28, 2021

Honey Stinger Partners with Alterra Mountain Company

STEAMBOAT SPRINGS, Colo. (Jan. 28, 2021) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations. The partnership establishes Honey Stinger as an Official Nutrition Partner of five select Alterra Mountain Company destinations –...

January 28, 2021

ALTA RACKS Expands Their Line of Highly Functional Hitch Racks

Salt Lake City, UT (January 2021)- ALTA RACKS, a leader in no-frame-contact vertical bike racks, has expanded its hitch-rack-compatible accessory line of products. Using military design style guides and techniques, ALTA Racks are looking to make the only rack system you’ll ever need. ALTA Racks has expanded its accessory line...

January 28, 2021

Jack Wolfskin Opens First North American Showroom in Park City

Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City, Utah. With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is a well-established...

January 28, 2021

Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!

BEND, Ore., (January 28, 2021) - Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking in a fun, welcoming and encouraging environment. From fresh-out-of-the-box newbie to seasoned rider, group ride...

January 28, 2021

Backcountry Teams Up with Natural Selection Tour as Official Outerwear and Retail Partner

PARK CITY, Utah (Jan. 27, 2021) – Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on the planet’s most exciting natural and naturally-enhanced terrain. As the...