PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 21, 2020
The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...
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December 21, 2020
Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....
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December 21, 2020
PeopleForBikes Extends Partnership with International Mountain Bicycling Association
BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is to make biking better for everyone. Partnering with IMBA is a...
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December 21, 2020
Orvis Names Reenie Benziger Chief Product Officer
MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all...
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December 21, 2020
Oboz looking for dealers to put on its “Nice List”
Bozeman, Mont., (December 21, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has launched its “Nice List” holiday dealer contest. Oboz is asking its fans and dealers’ customers to nominate their favorite Oboz dealers to its “Nice List”. The top two dealers receiving...
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December 18, 2020
GoSun Earns 2021 CES Innovation Award Honors in Sustainability, Eco-Design and Smart Energy for GoSun FLOW
CINCINNATI, OH – GoSun, a pioneer in the fuel-free industry, has been named a CES 2021 Innovation Awards Honoree by the Consumer Technology Association (CTA), for the company’s GoSun Flow water purifier in the category Sustainability, Eco-Design & Smart Energy. The GoSun Flow uses solar energy to filter 99.99% of...
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December 18, 2020
Outdoor Research welcomes new Vice President of People and Culture
SEATTLE, Wash. (Dec. 18, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, welcomed Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice President of People and Culture, where he will lead Human-Relations initiatives, including growing upon a...
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December 18, 2020
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier
PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA...
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December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
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December 18, 2020
Houdini Previews its Most Circular Collection of FW21 Sportswear
Stockholm. Sweden 18 November 2020 - Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed door event. With the goal to be 100% circular...