PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 18, 2020
WANDRD Releases the FERNWEH Backpack & ROUTE Chest Pack on Wandrd.com
Orem, UT (November 18, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling that continues to be all too familiar for many of us right now. With this wanderlust in mind, WANDRD launches their first backpacking pack on wandrd.com today. The...
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November 18, 2020
Obstacle Course Racing World Championships and Hoo-rag Partner for 2021
Obstacle course racers know protection from the elements is an important part of any effective training and race-day kit, which is why Adventurey is excited to announce Hoo-rag as a partner of the 2021 Obstacle Course Racing World Championships. Hoo-rag’s innovative face and headwear are a ubiquitous sight on any...
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November 17, 2020
Balega Now Accepting Applications for 2021 Impi Ambassador Team
Durham, N.C. - Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2021, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence,...
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November 17, 2020
icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)-- Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative begins on Giving Tuesday, December 1, and will continue...
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November 17, 2020
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...
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November 17, 2020
Equip brands Rab and Lowe Alpine commit to achieve Net Zero by 2030
As part of their long-term sustainability strategy, British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.), have committed to achieve Net Zero by 2030. As a first step, Equip has become ‘Climate Neutral Company’ in November 2020, certified by independent project developer and climate solutions provider...
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November 17, 2020
New Equality Index to Gauge Outdoor Industry’s Engagement with LBGTQ+ Community
Manchester, VT, (November 17, 2020) – The path to a more inclusive outdoors starts here, starts now. Get Out And Trek (GOAT) announces an open call for outdoor industry organizations to participate in its LGBTQ+ Outdoor Equality Index™ (OEI). “We know LGBTQ+ people lack representation, access, safety, opportunity, and overall...
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November 17, 2020
Solo New York’s Popular Re:cycled Collection of Bags Now Made with Ocean Bound Recycled Plastic
NEW YORK, NY - November 17, 2020 - Solo New York (http://solo-ny.com), one of the largest bag brands in the world, today announces that its Re:cycled Collection of bags is now made with recycled ocean-bound plastic. Tens of millions of plastic bottles are discarded every day and the vast majority...
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November 16, 2020
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps dedicated to giving back and doing good,...
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November 16, 2020
Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of...