January 28, 2021

Honey Stinger Partners with Alterra Mountain Company

STEAMBOAT SPRINGS, Colo. (Jan. 28, 2021) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations. The partnership establishes Honey Stinger as an Official Nutrition Partner of five select Alterra Mountain Company destinations –...

January 28, 2021

ALTA RACKS Expands Their Line of Highly Functional Hitch Racks

Salt Lake City, UT (January 2021)- ALTA RACKS, a leader in no-frame-contact vertical bike racks, has expanded its hitch-rack-compatible accessory line of products. Using military design style guides and techniques, ALTA Racks are looking to make the only rack system you’ll ever need. ALTA Racks has expanded its accessory line...

January 28, 2021

Jack Wolfskin Opens First North American Showroom in Park City

Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City, Utah. With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is a well-established...

January 28, 2021

Liv Ladies AllRide: Powered by SRAM 2021 Mountain Bike Skills Camps – Registration is Open!

BEND, Ore., (January 28, 2021) - Ladies AllRide mountain bike skills camps are all about bringing people who identify as female together to learn skills on their bikes and share the joys of mountain biking in a fun, welcoming and encouraging environment. From fresh-out-of-the-box newbie to seasoned rider, group ride...

January 28, 2021

Backcountry Teams Up with Natural Selection Tour as Official Outerwear and Retail Partner

PARK CITY, Utah (Jan. 27, 2021) – Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on the planet’s most exciting natural and naturally-enhanced terrain. As the...

January 28, 2021

For Daily Carry or When We Wander Again: WANDRD Releases the Best Lookin’ and Most Versatile Tech and Toiletry Kits

Orem, UT (January 28, 2021) —  Ready for all your 2021 needs — from daily carry, to road trips, and those coveted far-away adventures — WANDRD introduces tech pouches and toiletry bags. “Going into this project, we knew we had a complicated problem ahead of us, as Tech and Toiletry...

January 28, 2021

Hydro Flask announces 2021 Parks for All Giving Program Grant Recipients, boosting Parks for All Contributions over $1.9 million

Bend, OR (January 28, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is honored to announce the recipients of its 2021 Parks for All grant. The brand will donate more than $400,000...

January 27, 2021

Giro Launches the Contour RS Goggle

(January 27, 2021 - Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the Contour RS (Reduced Size) features a smaller toric lens shape, utilizes Giro’s premium VIVID lens...

January 27, 2021

CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike

(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...

January 27, 2021

Salomon Announces New Sustainability Initiatives for Winter Sports Category

OGDEN, Utah (Jan. 27, 2021) — Salomon, the global leader in winter sports equipment, today announces the implementation of new, more sustainable design ambitions across its entire winter sports category. This more responsible approach to creating winter sports equipment—including hardgoods such as skis, ski boots, goggles and helmets—is another step toward...