October 26, 2020

TRUE Communications Builds Leadership Team

(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...

October 26, 2020

Rossignol’s BLACKOPS Sender Ti is Outside’s “2021 Gear of the Year”

Park City, UT – Oct. 26, 2020 – In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major ski test review, an important marker of validation that’s now culminating in the coveted “2021...

October 26, 2020

Silva Teams Up With Ultrarunner Corrine Malcolm as Ambassador, Athlete

BROMMA, Sweden - Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete, has excelled on the ultrarunning circuit in recent years. The 30-year-old’s results include finishing in...

October 26, 2020

Fischer Skis Cleans Up, Takes Home Awards in four out of six categories in Cross Country Skier 2021 Gear Guide

AUBURN, N.h. - Cross Country Skier magazine’s 2021 Gear Guide — the most comprehensive nordic review in the industry — has just been released and Fischer was well praised in its pages. Winning an editor’s choice award in four out of six hardgoods categories, it’s clear that Fischer’s product is...

October 26, 2020

CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”

(Stockholm, Sweden – October 26, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team will instead host a virtual event to showcase 2021 novelties and model updates and share news...

October 26, 2020

Pocket Outdoor Media Joins Time to Vote Movement

Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...

October 23, 2020

Black Diamond Equipment’s Spot 350 Headlamp Wins Inaugural REI Co-op Editors’ Choice Award

SALT LAKE CITY, UT (October 23, 2020) — Black Diamond Equipment, a global innovator in climbing, skiing, running, and hiking equipment and apparel was awarded an inaugural REI Co-op Editors’ Choice Award for its full featured waterproof headlamp, the Spot 350. The REI Co-op Editors’ Choice Awards honored Black Diamond’s Spot...

October 23, 2020

SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment

HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...

October 23, 2020

GoSun Launches Most Needed Solar Product Ever: ‘GoSun Brew’ with 266WH Powerbank, Built-In French Press for Coffee and Carrying Case

Cincinnati, OH [October 22, 2020]-- GoSun, a leader in essential solar-powered outdoor gear, released its ninth crowdfunded solar innovation - GoSun Brew- last week, only to blow past their goal in 2 hours. The launch of the GoSun Brew makes it possible for people to conveniently brew fresh coffee or...

October 23, 2020

Yakima’s EXO System has Forever Changed the Humble Hitch

LAKE OSWEGO, Ore., October 23, 2020 –Multi-functional and highly versatile almost seem inadequate when describing the brand new EXO System from Yakima. This modular hitch system has seemingly limitless options that will enhance any adventure that moves you. From camping to biking to skiing to everything in between, the EXO...