January 13, 2021

Flume Introduces New Paradigm of Botanical Supplements

San Francisco, CA - January 13, 2021. Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best. The suite of complementary products, FLOW, BASK...

January 13, 2021

Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event

SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...

January 12, 2021

Onewheel Receives GOOD DESIGN Award for Pint

SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...

January 12, 2021

Hobie Expands Watersport Possibilities with New Inflatable Mirage® ‘iTrek’ Series and Mirage® iEclipse

OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that redefines the horizons of water recreation, alongside the all-new Mirage® iEclipse, the world’s first inflatable stand...

January 12, 2021

Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team

REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is a creative and influential member of the surfing community with goals to help foster a...

January 12, 2021

Saucony® Introduces All-New Peregrine 11 Trail Collection

WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...

January 12, 2021

Grundéns Hires Ashley Williams as Vice President of Marketing

January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead...

January 12, 2021

COROS Launches Seasonal COROS VERTIX Color – Desert Sol

Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...

January 12, 2021

New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development

BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...

January 12, 2021

Can’d Aid, Sleeping Giant Brewing and Boulder Beer Company Team Up to Increase Can’d Aid’s Clean Drinking Water Distribution Capabilities

Longmont, Colorado (January 12, 2021) — In support of its mission of people powered do-goodery, Can’d Aid has partnered with Sleeping Giant Brewing and Boulder Beer Company to can clean drinking water for distribution to communities and organizations in need nationwide through Can’d Aid’s Towns program. During their partnership with...